I’ll Follow You, If you Follow Me
It’s the oldest trick in the books and it’s common courtesy, if someone follows you, you should follow them back. Our social “networks” are an extension of who we are, and the people we surround ourselves with. Instagram is the same thing, you can grow your community if you follow like minded people and friends, because chances are they will follow you back and you will start to establish that relationship with them based on similar interests, mutual friends, or a love for Ellen DeGeneres.
Treat your Instagram followers how you want to be treated
Golden Rule: Treat others the way you want to be treated. In order to get more Instagram followers, you need to become a good Instagram follower. It’s then, after you get the followers, that an Instagram account starts to behave like a community. Most people have token celebrities they follow on Instagram. Even though they are in fact, celebrities, do you ever get annoyed when they post 10 pictures of the exact same moment? Yes, you probably do but because they are a celebrity you put up with it. However, if it was “a co-worker from a previous career” you would click unfollow after two strikes. Just as you prefer to keep your Instagram stream engaging, exciting, and varied – your followers want the same thing! With Instagram, quality over quantity of posts.
Instagram is a very hashtag heavy platform. The Instagram hashtag system is designed to make visual content relevant. Each image should have at least one or two hashtags for the purpose of making it easy for others to discover a new account. If you tag your Instagram photos with relevant hashtags – then your photos (your account) will be searchable for those exploring the platform. For example: If you live in a big city with cool architecture and you like to take pictures of that cool architecture then hashtag #NewYorkCity #architecture #ilovemycity and you are sure to pick up some fellow NYC enthusiasts. Sites such as Stagram tracks hashtags among Instagram and what the top performers are.
More Likes = More Followers
Maybe it’s because Instagram is owned by Facebook, but the same type of “reach” equations apply to Instagram that apply to Facebook. Meaning: the more people that “like” your post, the more that post is going to show up in other people’s news feeds. The most common way I find new people to follow is when I see someone I already follow, that is a part of my community, liking somebody else’s photo that I myself might also “like”.
Side Note: Tips to get more “Likes”
At the end of the day, it is important to keep in mind your social networks are an extension of “you” so express yourself and share the things that matter in your life, and the right people will “follow”.