Written by Jason Francis
While SXSW is coming up on 30 years of music and film celebration, the interactive leg of the festival is still in its childhood, this being the 7th go round for the tech campaign. Yet as you can imagine the growth of this event has placed it as one of the must see events of the year for those operating in the tech and social media world. In a space where countless numbers of startups and established brands are out showcasing their newest products and services, content creators, such as professional bloggers, have a wide range of areas in which to benefit.
One of the best paths of attack I would suggest to you is the Start Up Crawl. As the official Pre SXSW launch event you are literally presented the opportunity to engage with more than 70 different companies (and network with other professional bloggers!) in an incredibly relaxed setting. This was spread out between roughly a dozen venues across the downtown Austin area. Even if you personally do not fancy yourself as a tech blogger you will find a number of opportunities to fit your niche. Social media and its accompanying apps and programs tie into all facets of life thus providing something for everyone. AT&T for example was showcasing a new technologically based home security system. With your smart phone as the main control you can be patched into security cameras, locks and lighting for your entire home. This is just one of the dozens of things being featured.
Within Social Fabric University’s conference preparation course we’re reminded of the following.
“Unless you have a defined strategy and clear, realistic goals, you could easily ‘invest’ your time and money attending the fun, party-centered conference events, collecting bags of swag! It is very easy to get wrapped up in the social side of a conference and return home to wonder what value the conference was for your blog/business. “
There was no shortage of social activities during my time in Austin but if you properly set goals and objectives going in you can have an amazing time while taking major steps in the building of your personal brand and career as a professional blogger.