Article written by Jason Francis
With nearly 25% of the internet running on WordPress it goes without saying that WordPress optimization is an essential element to professional blogger success. The reach of your incredible content expands tremendously when your WordPress blog site is set up for social media connectivity. One of the final Master Class sessions of Social Media Week NYC was specifically on WordPress. This introductory class touched on blog layout, Social Media and SEO efficiency.
New York City based writer and consultant Nate Cooper provided the packed class with a lot of information to improve over all blog exposure. Many bloggers are familiar with the standard blog layout that sets posts out in chronological order, but he also brought up the advantages of using site Pages as a home for other aspects of your online presence. An “About Me” page is pivotal. It allows people that connect to your site to avoid searching through multiple posts to get a solid idea of who you are. In addition to that you could add pages for products that you have for sale, other business that you are dealing in, whatever is applicable to you and you brand. I personally utilize the page feature for Media, References, Services and more. It really evolves your platform from a standard blog to an actual site.
Nate also gave those in attendance a definitive answer to the question “What is the difference between a widget and a plug-ins?” Widgets are easily customizable elements to the side bars of your site. Plug-ins add different types of overall functionality to the site. These can affect the user experience on all posts you create. Examples of this are adding social media share buttons to all your posts or customizing your comments area to incorporate Facebook account sign in. Along with this it is through plug-ins that you can improve the SEO performance of your content. One of the suggested SEO driving plug-ins is SEO Yoast. Once activated this creates an activity area below your writing space when you create posts. You can check the SEO efficiency of your post before publishing it and specifically craft your content for best results.
There is no shortage of plug-ins but here are a few that were mentioned to greatly aid in your blogging experience. Go to your WordPress home page access Plug-ins >>Add New then via the search option take the time to check these out and find what best fits your site.
1) WordPress SEO by Yoast
One of the top plug-ins with over 7 million downloads for SEO optimizing
2) WP Google Drive
3) Google Analytics Dashboard
With business brands looking to get the most out of their marketing dollars this plug-in lets you get all you sites data right on your WordPress dashboard.
This my favorite social media sharing plug-in. It allows instantaneous sharing to all the major social networks with the click of a button. Set up with a simple sleek design its easy on the eyes as well.