When Biz Stone launched his latest foray into in the world of mobile apps that connect us and make our lives better, Jelly, it quickly became one of the most downloaded apps on both Google Play and the iTunes App Store. However, as Biz predicted, it soon settled back down into a much less noticeable slot, and the buzz died. However, to his point, Jelly isn’t something that many people will immediately see a need for. But with time, it has the potential to grow into a question and answer service that could put Quora to shame.
When you register, you select topics of interest to you. You’ll see questions around these topics that you can answer. There’s a social component as well – and whenever someone in your social graph asks a question, you are automatically notified. If it sounds simple – that’s because it is. But it’s also incredibly fun to use. Questions appear as cards that you can swipe away or answer. And the asker of the question can send nice Thank You Cards for your response.
So how can brands use Jelly? While some have opted for the “easy” answer there, of posting questions to their followers, the most exciting use of Jelly comes in the potential for brands to find potential customers with problems they can solve . . . or, in the case of Travelocity, have a little fun with.
Imagine that you are a grocery store, or a food company. Questions about food, cooking, and trying new things abound on Jelly – you could insert yourself into any conversation that fits with your brand, becoming an authority on those topics with anyone with a question.
In this example, any hardware manufacturer watching this could answer this question about Time Machine compatible hardware. Jelly presents brands with a quick and easy to use window into potential buyers’ needs.
The community is small today, but is growing. If you’ve spent much time with it, it can be slightly addictive too. No one is saying that Jelly WILL definitely be the next big thing. But if your brand is already on Twitter, it’s easy to use and connect with your followers and start answering questions.