Written by Mike Abb
Every business large or small wants to get the best value they can when producing and purchasing media. Many times they talk themselves out of the media due to costs or perceived difficulties in the production process. There are many factors that can contribute to the lack of production, but the main culprits are access to equipment and technical expertise. This blog is intended to debunk those as factors and turn them into excuses at best.
I HAVE THE POWER
Major shifts in production capabilities have happened over the last 5 years. The main catalyst has been the smart phone. With these devices now holding powerful computing chips, high mega pixel cameras, Internet access and a range of editing apps they are the perfect production machines. It doesn’t stop at smartphones, the cost of DSLR cameras have dramatically decreased and with the added ability for these cameras to shoot HD video they have literally changed the production game.
APPLE VS. PC
There is a stigma out there that if you don’t have a Mac you don’t have the ability to produce high quality content. Well that simply isn’t true. Windows operating systems from XP, 7, to the latest version have just as many capabilities built in. Both Mac and PC have built in video & photo editing software, audio editing software, and music production software.There is no reason you have to buy professional grade software if you are just beginning to produce.You have plenty of built in options to get you started before making any additional purchases.
There are so many options for free software and apps for your home computer to your mobile phone. Check out this list of my favorite free apps and software. If you have any additional free ware you like let us know in the comments!