To read part one, click here.
Effective blog writing stems from consistent creative idea generation. This persistent thirst for creativity can expunge the copycat syndrome found in many blogs, plus it can spice up your content.
Play is the foundation of creative content that can set you apart from other bloggers. In this series, I offer some easy approaches to step out of the ordinary and produce Curiously Creative Content that Compels and Coerces. Play around with these ideas to find a combination that works best with your audience.
- Challenges. Get creative with a game or a contest that fits your niche and encourages your audience to participate. Ask your readers to perform “A Random Act of Kindness” or “Take a Selfie of a Silly Thing They Do.” Brainstorm fun and easy ideas like “Share Your Bucket List” or “What Freebie Makes You Deliriously Happy.” Create excitement that gets your readers talking with fun challenges that help increase traffic and exposure for your blog.
- Series or Theme Posts. Readers really love to know what you know. What are you passionate about? You could probably write one thousand words about the subject. One post per month for a year on your passion can establish you as an expert on the subject. Call the series “The 12 Most _________,” and readers have an expectation that you will follow through. Your readers will return, especially if they have a solid interest in your topic. That means engagement.
- Get Radical. Push back against your “hot button.” If there is something happening that is difficult for you to swallow, rant for a post or two. If the topic is popular enough, your readers will want to talk back expressing their own opinions and feelings. It is one of the best ways to increase audience participation, but you run the risk of criticism. You also have an opportunity to become a hero to some of your readers by having the guts to be honest and authentic about a controversial topic.