Collective Bias and Tyson to Speak to Shopper and Brand Marketers Next Week

March 20, 2014
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If you’re attending any one of the big industry events going on next week in Chicago, be sure to catch our session featuring Tyson. Jon LeMire, SVP of Business Development at CB, and Karen Doan, Sr. Manager Customer Marketing at Tyson Foods, will be revealing some impressive metrics on a recent cause marketing program that integrated social media to solve its shopper marketing problems at Sam’s Club.

Speakers
Jon LeMire, SVP of Business Development
Collective Bias

Karen Doan, Sr. Manager Customer Marketing
Tyson Foods

Path to Purchase – Shopper Marketing Summit, March 26th
The Power of Influence with Today’s Digital and Social Savvy Shopper

Recent research by Cisco has shown that for a majority of shoppers, online digital content has the most powerful influence on buying decisions. New technologies and social platforms are driving shoppers online, shifting how they consume, engage and interact with brands and retailers. Take a deeper dive into this new social shopper landscape with Tyson Foods and Collective Bias. See real-world examples of how integrating creative social and digital strategies and sharing branded content effectively boosts sales, increases brand loyalty and overall engagement.

BAA Annual Marketing Conference, March 27th
Shifting Media for Better Social Communication & Engagement

New media and social platforms are driving shoppers online, shifting how they consume, engage and interact with brands and retailers. Collective Bias, joined by a brand partner, will together showcase specific activation and engagement – and ultimately demonstrate increased sales.

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