Twitter’s Newest Feature!

November 22, 2013
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Last week Twitter released an all-new feature for its multi-feed platform, TweetDeck. Now users can create custom timelines and handpick which Tweets to feature within them.  You may ask, ‘why would I want to handpick the tweets for my own feeds?’ The answer is simple. All feeds in TweetDeck are embeddable with a few easy clicks and basic knowledge of html.  

This update comes at a pivotal time when Twitter has the post-IPO itch to finally beat their bottom line and turn a profit. More and more ads are going to appear in users Twitter feeds. Custom functionality lets users decide what their audience sees; effectively allowing publishers to focus on sharing rich content and shuffle ads under the rug.

While it may seem overwhelming to be tasked with handpicking Tweets to load into the feed, the good news is that beta API access is available to chosen applicants. Those who receive access could potentially create scripts to auto-populate feeds usig the Logic functions within the TweetDeck Custom Timeline builder. These allow users to word match, filter users, and even filter types of Tweets that are shared (i.e. All Tweets, Tweets with images, Tweets with videos, Tweets with any media, Tweets with links, Retweets, etc.)

A few main uses come to mind when thinking of custom feeds:

  1. News Sources embedding a feed on their blog during a breaking story and having the ability add only Tweets from trusted sources.
  2. Highly followed content creators/sharers/aggregators who, for example, embed feeds to share their “Favorite Tweets in response to the Emmy award nominations.”
  3. Brand websites embedding feeds to feature real customers’ advocacy and praise of their products.

Regardless of how you choose to use a Custom TweetDeck Feed, it’s great to know that Twitter continues to innovate things that aren’t just to make them money.

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