The average attention span of a human has been diminishing over the last decade to the point where a presenter is more likely to keep a goldfish’s interest. Commercials have less than 10 seconds to catch a viewer’s attention. Newspapers and magazines are lucky if you read beyond the headline. Words get lost on websites, too, so grabbing and retaining the vested interest of your reader is key. Consumable content is key. Follow the way of professional bloggers.
Most Americans spend in between 6 and 8 seconds on a site. This coincides with a study that (generously) notes the average attention span is 8 seconds, which drops every year, according to Attention Span Statistics. Under 50% of people read less than 111 words on a website. That means you’ve probably already stopped reading this post. Seriously, congratulations if you’ve made it this far and I have managed to keep you interested with my eloquent and captivating writing style. Thanks for sticking around, Mom. I digress. Now that almost everyone has left, let’s skip down to this infographic- if you haven’t already- that’s where the real meat of the article is.