White Paper: Brand Ambassadors

September 19, 2013
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Written by Candice Kilpatrick

WHITE PAPER: AMPING WORD-OF-MOUTH THROUGH BRAND AMBASSADORS

Brand Ambassadors are awesome. Brands want to have them, Influencers want to be them. They are the superstars of blog marketing.

But acquiring Brand Ambassadors can be like opening up a shiny, fancy new at-home espresso machine. You know that theoretically something awesome can come out of it, but how do you make that happen?

Don’t let your Brand Ambassadors collect dust on the proverbial shelf just because you haven’t learned how to properly utilize them!

In the newly published white paper, Amping Word-of-Mouth Through Brand Ambassadors, Collective Bias team members Holly Pavlika and Candice Kilpatrick reflect on “the selection, care and keeping of your valuable Brand Ambassadors” with the goal of equipping brands to have an successful program.

One key takeaway from the white paper is that maintaining a relationship with a Brand Ambassador is like dating.

To get the meat, you are going to have to go read the White Paper, but as an appetizer, here are Three Snack Sized Tips for Dating Your Brand Ambassador:

1) RELEVANCY

Brand Ambassadors want relevant information combined with great product experience, information and promotions that are shareable. By knowing more about who they are, you can give them information that is relevant to them, which makes it easier for them to create natural stories about the brand.

2) PERSONALIZATION

Don’t start every conversation with “Hey, I have things I want you to do.” Ask about their dog, their cat, the family, or if they have been fishing lately…but to be able to request something, you will have to get to know them.

3)EVIDENCE

They want the science, the reviews, the price comparisons, all the information you can give them to make their job easier. They’ll love you for it because you’re trusting them and the information helps them build trust with their audience.

DOWNLOAD THE COMPLETE WHITE PAPER 

White PaperWant more? You can get five more tips on dating your Brand Ambassadors plus a plethora of time-tested Brand Ambassador related advice within the virtual pages of the white paper.

Fill out the information below and then download the white paper.  Enjoy!

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