I work in an industry surrounded by online content all day long. I read and review professional blogger content daily and I find so many bloggers that miss the SEO boat.
People search the Internet every day, all day long for just about anything you can think of. According to Fleishman Hillard, 89% of people are using Google, Bing and other search sites to search for products before making their purchases. If you ensure your blog post has great, long-tail key words attached to it, words that people would use when searching for the product you are writing about, Google will make sure people are directed to your site when they have searched those key words.
EVERY PIECE OF CONTENT YOU PLACE IN YOUR BLOG POST SHOULD BE PROPERLY NAMED. Photos, videos, the post itself…everything.
Beautiful, pinnable, incredible photos get posted with horrible autogenerated alphanumeric filenames. It’s a travesty, a shame, so very sad.
Bloggers miss out on a ton of traffic when they fail to rename these photos with meaningful key words. People search for photos of products, especially when looking for a recipe. If you have properly named your photo, that photo is much more searchable.
I did a search (in Incognito mode to ensure my social connections didn’t influence the search) for “Minnie Mouse summer party” and the photos I reference in this post held the #1 position on Google images.
Taking the extra time to name your blog photos will do wonders for your blog. You will thank me when you see traffic to your site increase from this very simple, but very important change.