Why Are Women So Crazy for Content?

July 11, 2013
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Face it. We are content freaks. We consume more content and partake on more social networks than ever.  We are using the Internet 17 percent more than men. Many women are becoming professional bloggers. We have become the early adopters for much of today’s technology and tech devices: smartphones and their usage, tablets, Skype, Instagram, GPS and more. We hyper task view with one eye on our smartphones, another on our laptops or TV sets and more often than not if we’re moms, our third eye is laser-pointed at our children. We are rabid for content. Why?

Content makes us happy. It gives us laughter when we need it. Stress relief with a few minutes of online gaming. Content connects us to others with shared passions and beliefs. And of huge importance, content helps us make informed decisions.

It’s important to know that the purchase decision process is different for a woman than a man. We need more content in order to make informed purchase decisions. We do our homework whether it’s a medium-sized purchase or a large one.

Marti Barletta of Trendsight explained it so well. For most men, it’s pretty simple. The item fits and the price seems fair.  But for women it’s so much more dependent on content. Consider a simple purchase of a pair of black pants. She will want to know how it washes. What does it look like when she sits down? Will it travel well? Does it have pockets? Where are the pockets? Will the pockets make her bottom look big or camouflage her derriere? And not to mention, what should she wear with it? Are the pants capable of going from work appropriate to dressed up for the evening with a change of a shirt? Does she have the right shoes for it? Will it require tailoring–an added expense? Is it a good value for the money? Who else has bought these pants? What have the reviews said, are they people she knows and trusts? Is this the best place to buy the pants? The best price? The questions are endless for a simple purchase of a pair of pants.

So what is the must-have content?

• reviews
• stories
• testimonials/advice
• supported facts
• tips and tricks
• cost comparison charts
• podcasts
• videos
• webinars
• photos
• access to live chat, customer service

And the funny thing is the first place we look triggers all these questions. From there we will search online and in multiple places, talk with friends and end up buying the first pair we tried on at the first place we looked.


 

 

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