Monthly Archives: October 2012

Twitter Hashtags – Do’s and Don’ts

Twitter Hashtags

We see hashtags and use twitter hashtags all the time, but what is the best hashtag etiquette?

Hashtags on Twitter can be useful tools in helping us to:

* Find Information on specific topics
* Follow twitter parties
* Analyze data
* Follow conversations
* Find out breaking news

It’s no wonder that Brands would want to utilize the power of hashtags.  But what makes a good hashtag? One that will spark you to act on that tweet and click on the link? Isn’t that what the Brands want? They want you to see the post that explains their service or products, they want you to think about the product and buy it now or in the future.

There are two thoughts about picking a well known hashtag vs a unique hashtag

1) If you pick a well known hashtag that has a great following, your content will be seen by many more people. However, you can also get into trouble by people feeling you have “highjacked” the hashtag if you have too much content flowing into the stream. That will create a negative tone and could backfire on you.

2) If you pick a unique, unused hashtag, then it will be easy to follow the analytics, and your stream will be pretty clean of content not related to your topic, making it easy for you to follow along.

Rules of thumb for a good hashtag (based on data I have found and from thoughts from the shoppers who need to click on them)

1) Keep the hashtag short (Under 10 characters – remember you only have max 140 characters, and if you want RT’s, keep them to under 122   characters).
2) No more than two hashtags in the tweet
3) Make the hashtag understandable
4) The Brand Name does not have to be in the tweet
5) Don’t duplicate the #hashtag for the same twitter handle.
6) Make the hashtag funny and catchy if possible.

Some of our Social Fabric Community Weighted in with their thoughts. These are the people that will be clicking on (or not clicking on) the tweets.. so Brands – listen up.

Here are the questions I asked the community:

hashtags

 

Here are the responses I got… are you ready? I think they are great.

Janet from Going Crazy

hashtags

Chrysa from Thrifty Jinxy

hashtag Chrysa

Carolyn from This Talk Ain’t Cheap

hashtag Carolyn

Christy from Insanity Is Not An Option

hashtag christy

Christine from The Cupcake Bandit

hashtag Christine

Amy from As The Bunny Hops

hashtag amy

Jackie from Aging Backwards

hashtag Jackie

Mallery from Mallery’s Deals

hashtag Mallery

April from Aprils Cooking and LifeStyle Show

hashtag April

 

Diane from Turning The Clock Back 

hashtag Diane

Michelle from Honest And Truly

hashtag Michelle

Heather from Living On Love and Cents

hashtag heather

 

I think the most key take away points are to keep the hashtags that are fun, clever and short.  If you want to draw someone into your tweet, to engage, RT and click on the link; then they’ve got to be interesting and worth clicking on.

The Future of Media: Harnessing the Power of Social Influence

Written by Ten Rubin

In 1997 when I joined Seth Godin at Yoyodyne, people were calling the Internet… New Media. But there was nothing really new. It was simply traditional media in a new wrapper… nothing new at all. We are now entering the era of “New Media.” Media is now aggregated, not a place, a.k.a… the website destination is dead. People choose their media vs. being beholden to media schedules, formats or those who we “should” be listening to. Publishers are people, not oracles and print is most certainly unsustainable, and therefore as good as dead. User generated content, and the democratization of content, publishing and the ability to share consume, and publish… anytime, anywhere is setting the stage for each and every one of us to be the center of our own media channel.

Pinterest now drives more click-throughs than Facebook and Twitter combined despite having a fraction of their user base. What’s driving this phenomenon? A combination of participation and inspiration. Pinterest is the canary in the coal-mine for two huge converging trends, shifting media consumption and changing shopping habits.

The key is harnessing the power of social influence in a compelling way that connects authentic story-telling with brand and product interaction. This is a radical departure from the current media and eCommerce environment as consumers seek information when and where they want it vs. proceeding along a predictable purchase path. Mobile is accelerating this behavior leaving many retailers, brands and publishers perplexed about how to capitalize.

It is time for publishers to realize that in order to survive for the long-term they have to learn to embrace the crowd. Build relationships with their audience, empower them and their employees to build their own brands… then leverage this to scale content production and to reach consumers on their own terms.

Welcome to the ‘Age of Influence,’ where anyone can build an audience and effect change, advocate brands, build relationships and make a difference.