We see hashtags and use twitter hashtags all the time, but what is the best hashtag etiquette?
Hashtags on Twitter can be useful tools in helping us to:
* Find Information on specific topics
* Follow twitter parties
* Analyze data
* Follow conversations
* Find out breaking news
It’s no wonder that Brands would want to utilize the power of hashtags. But what makes a good hashtag? One that will spark you to act on that tweet and click on the link? Isn’t that what the Brands want? They want you to see the post that explains their service or products, they want you to think about the product and buy it now or in the future.
There are two thoughts about picking a well known hashtag vs a unique hashtag
1) If you pick a well known hashtag that has a great following, your content will be seen by many more people. However, you can also get into trouble by people feeling you have “highjacked” the hashtag if you have too much content flowing into the stream. That will create a negative tone and could backfire on you.
2) If you pick a unique, unused hashtag, then it will be easy to follow the analytics, and your stream will be pretty clean of content not related to your topic, making it easy for you to follow along.
Rules of thumb for a good hashtag (based on data I have found and from thoughts from the shoppers who need to click on them)
1) Keep the hashtag short (Under 10 characters – remember you only have max 140 characters, and if you want RT’s, keep them to under 122 characters).
2) No more than two hashtags in the tweet
3) Make the hashtag understandable
4) The Brand Name does not have to be in the tweet
5) Don’t duplicate the #hashtag for the same twitter handle.
6) Make the hashtag funny and catchy if possible.
Some of our Social Fabric Community Weighted in with their thoughts. These are the people that will be clicking on (or not clicking on) the tweets.. so Brands – listen up.
Here are the questions I asked the community:
Here are the responses I got… are you ready? I think they are great.
Janet from Going Crazy
Chrysa from Thrifty Jinxy
Carolyn from This Talk Ain’t Cheap
Christy from Insanity Is Not An Option
Christine from The Cupcake Bandit
Amy from As The Bunny Hops
Jackie from Aging Backwards
Mallery from Mallery’s Deals
April from Aprils Cooking and LifeStyle Show
Diane from Turning The Clock Back
Michelle from Honest And Truly
Heather from Living On Love and Cents
I think the most key take away points are to keep the hashtags that are fun, clever and short. If you want to draw someone into your tweet, to engage, RT and click on the link; then they’ve got to be interesting and worth clicking on.