Where Your True Value Lies Online: Social Engagement

April 11, 2012
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Written by Sandy Jenney

Outreach and networking can make you feel like you are navigating a tangled web. Submit a blog post, then be sure to tweet it, place it on Facebook – what about Pinterest? Did you tweet out your Pinterest link? Are there buttons on your blog that lead to all your verticals? Do your verticals connect with each other? Did you tag this person or that blog post to twitter or Facebook? Are you checking in on Foursquare or Path? It goes on and on.

There are so many ways we can connect and so many ways we can interact, but if there is no one behind all the outreach what is it worth? You might get all the “connections” correct so that your web isn’t so tangled anymore, but are you in the web? Are you connecting and engaging?

We get so caught up with getting the information out to as many people as are willing to read it, but we often forget to talk to those people. That is the best way to have people read what we have to offer, to trust us and come back to us. It is also the best way for us to get to know who we are talking to, learn new things ourselves and find value in their resources.

Time seems to be the biggest obstacle we face. There isn’t enough of it. To learn everything we need to know about every app, download, plugin and social media tool. To utilize them all to their fullest abilities. To discover the person behind each twitter handle or Facebook page we chat with. To look at their blogs and really understand where they are coming from.

In this busy tech world, we know we can’t “do it all”. We might want to, but if we overextend ourselves in too many social networks, too many communities, too many apps and other tools we will be spread too thin to be effective.

Find your niche, enjoy social media, always be looking to learn more and stay open to new things, and most importantly – ENGAGE!  Social engagement allows you to the people behind the avatars, twitter handles and Facebook pages. That is where your true value lies!

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