Collective Bias is excited to introduce prescriptiveIQ™, a suite of analytic solutions using first-party shopper data along with various data science applications to provide insights that inform every step of the influencer marketing process.

INspired: eBook Download

Our newest book INspired: The Growing Power of Social Influence on Shopper Decisions, answers all of your influencer marketing questions and gives you the steps to start implementing it in your content marketing strategy.

Brand Safety White Paper 

Protect Your Brand: Bringing Standardization to Influencer Marketing, explores brand safety including the importance of verified measurement and industry benchmarking, thorough influencer selection process and proper compliance with FTC guidelines.

Measurement Tools Suite

The solutions offered by Collective Bias are the first to tie the return on ad spend to influencer marketing across different methodologies, different categories, and different retailers.

Influencer Trends: Spotlight on the Power of Influence

We analyzed 500+ influencer campaigns across 30+ retailers to provide key trends backed by historical data.

The Power of Influence: A Window into ROI 

Our new industry report sets the benchmark for measuring sales lift and ROI in influencer marketing campaigns.

The Path to Influence.

Collective Bias is the leader in
influencer-generated content marketing.

Average time spent on our influencer’s content
Average time spent on our influencer’s content

We’re setting the standard for influencer marketing
and its measurement.

Gain access to our real-time dashboard to get rich engagement metrics for all your influencer-created branded content, right at your fingertips. We track and report on Total Media Value (TMV), earned vs. paid media and organic social shares by measuring each piece of content and its engagement using our verified content analytics. Our technology provides you with detailed analytics by tracking and reporting engagements, verified page views, reach, and all social actions taken on every piece of content across multiple channels.

Top-tier content that excites and inspires.

This is how we think.

marketing news

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