Working with Non-Mommy Bloggers

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Written by Amy Fulcher

While many mothers started their blogging careers by simply keeping an online diary, their influence could not be ignored. Brands came calling. Professional personal blogging became a legitimate career and a new boom of work for home career women was created. According to Girlpower Marketing, 52% of all women online are moms. Of course, that means 48% of women online have no children of their own, and I am one of them.

Despite significant evidence to the contrary located in my inbox, I do not have children of my own. I have a large extended family and a great love for children. I just haven’t raised any myself. Yet on a daily basis I check my email to see pitches that open with statements such as, “As a busy mom, I’m sure you know…” or a generic, “Hello, Mommy Bloggers!” greeting.

Who comprises that 48%? They are women who work both in and outside of the home. They too prepare meals, do laundry, clean the house and shop. They may not have children of their own, but they purchase a variety of children’s products for their nieces, nephews and the other children in their lives. With the average cost of raising a child estimated to near $250,000, the potential for extra disposable income in homes without children should not be ignored.

On my blog, As The Bunny Hops, I have covered topics from makeup to food, technology, and everything in between. I’ve made renovations to my home (on my own dime), and shared both sponsored and unsponsored trips and recreational activities. My disposable income coupled with more “me time” allows me the opportunity to truly experience the entire life that comes with lifestyle blogging.

There are challenges in professional lifestyle blogging that come with not having children. In addition to the general assumption that I am a mother because I am female, many companies actively seek only mothers for promotional campaigns. What I would encourage them to think about is how working with non-mothers, as well as male bloggers (both with and without children), can expand the reach of campaigns to entirely new audiences.

As the appreciation for online influence grows and gains the respect it deserves from brands, so should the appreciation for the diverse backgrounds of professional influencers available to help their message.

About the Author: Amy blogs at As The Bunny Hops, where she hops here and there to write about the things she loves. A cooking, crafting and technology enthusiast, Amy is also passionate about early childhood education and children’s causes. When she’s not working with children or writing, Amy is busy planning her next adventure…whenever and wherever that might be! You can connect with Amy on LinkedIn.

 

Posted on January 20, 2015 in Content

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Response (1)

  1. Beth Klosterboer
    March 11, 2015 at 11:34 pm · Reply

    I am not a mom either and I blog about festive food for holidays and special occasions. Even though all of my posts feature family friendly food, most of which is meant for kids, I am not allowed to apply for many sponsored posts simply because I didn’t bear children. I’m excluded from opportunities to promote products that I use and that my readers use and find that frustrating.

    I agree, that sponsors should look more at the content of the blog when making a determination as to what is a good fit for their product.

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