The Art of Storytelling in Influencer Campaigns

December 7, 2016

Kirsten Thompson

Sr. Content Creator
The Shift Toward CPE In Influencer Marketing
Dec 05, 2016

Influencer Marketing

The Shift Toward CPE In Influencer Marketing

CPE, or cost-per-engagement, is seen by many influencer marketing networks as a better pricing model than simply paying an influencer […]

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The Weekly Bias: SEO & Influencer Marketing
Dec 03, 2016

Content

The Weekly Bias: SEO & Influencer Marketing

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Instagram Business Insights: What You Need to Know
Dec 02, 2016

Measurement

Instagram Business Insights: What You Need to Know

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4 Steps to an Effective Working Relationship with Influencers
Nov 30, 2016

Influencer Marketing

4 Steps to an Effective Working Relationship with Influencers

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Give Back on #GivingTuesday
Nov 28, 2016

Influencer Marketing

Give Back on #GivingTuesday

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Millennial Marketing: Advice from the Experts
Nov 25, 2016

Influencer Marketing

Millennial Marketing: Advice from the Experts

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What Are Influencers Thankful For When Working With Brands
Nov 23, 2016

Content

What Are Influencers Thankful For When Working With Brands

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Pet Influencers Have The “It” Factor…Paws Down
Nov 21, 2016

Content

Pet Influencers Have The “It” Factor…Paws Down

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The Weekly Bias: Targeting Pinterest Users as Holiday Shoppers
Nov 19, 2016

Influencer Marketing

The Weekly Bias: Targeting Pinterest Users as Holiday Shoppers

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Where Is Growth Happening in Ad Tech?
Nov 18, 2016

Influencer Marketing

Where Is Growth Happening in Ad Tech?

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Inmar To Acquire Collective Bias, Leader in Shopper-Focused Influencer Marketing
Nov 17, 2016

Press Releases

Inmar To Acquire Collective Bias, Leader in Shopper-Focused Influencer Marketing

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How To Navigate The Expanding World of Social Video
Nov 16, 2016

Content

How To Navigate The Expanding World of Social Video

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Celebrate National Pet Awareness Month with Collective Bias!
Nov 14, 2016

Content

Celebrate National Pet Awareness Month with Collective Bias!

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The Weekly Bias: The Latest In Video Content
Nov 12, 2016

Content

The Weekly Bias: The Latest In Video Content

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Veteran’s Day: A Thank You to Our Troops
Nov 11, 2016

Content

Veteran’s Day: A Thank You to Our Troops

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Thirteen Ways to Create Socially Shareable Content
Nov 09, 2016

Content

Thirteen Ways to Create Socially Shareable Content

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What Your Shopper Marketing Strategy Is Missing
Nov 07, 2016

Social Shopper Marketing

What Your Shopper Marketing Strategy Is Missing

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The Weekly Bias: Social Media Shopping
Nov 05, 2016

Social Media

The Weekly Bias: Social Media Shopping

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Celebrity Influence Continues to Fall Flat – This Time with the Election
Nov 04, 2016

Influencer Marketing

Celebrity Influence Continues to Fall Flat – This Time with the Election

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Attention Brands: Remember to Impress Your Most Loyal Moms this Holiday Season
Nov 02, 2016

Social Shopper Marketing

Attention Brands: Remember to Impress Your Most Loyal Moms this Holiday Season

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The Power of New Usage Occasions for Products
Oct 31, 2016

Content

The Power of New Usage Occasions for Products

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The Weekly Bias: Social Video Takeover
Oct 29, 2016

Technology

The Weekly Bias: Social Video Takeover

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4 Steps to Effective Influencer Marketing Relationships
Oct 28, 2016

Influencer Marketing

4 Steps to Effective Influencer Marketing Relationships

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5 Creative Ways to Share Content This Holiday Season
Oct 26, 2016

Content

5 Creative Ways to Share Content This Holiday Season

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How to Bolster Charity Campaigns with Influencers
Oct 24, 2016

Influencer Marketing

How to Bolster Charity Campaigns with Influencers

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The Weekly Bias: Holiday Influencer Marketing
Oct 22, 2016

Influencer Marketing

The Weekly Bias: Holiday Influencer Marketing

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Time for the FTC Crackdown
Oct 21, 2016

Content

Time for the FTC Crackdown

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5 Things Brands and Bloggers Need to Know
Oct 19, 2016

Social Shopper Marketing

5 Things Brands and Bloggers Need to Know

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The Role of Influencers in Shopper Marketing [White Paper]
Oct 17, 2016

Influencer Marketing

The Role of Influencers in Shopper Marketing [White Paper]

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The Weekly Bias: The Latest In Influencer Marketing
Oct 15, 2016

Influencer Marketing

The Weekly Bias: The Latest In Influencer Marketing

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25 Dos And Don’ts of Influencer Marketing
Oct 14, 2016

Influencer Marketing

25 Dos And Don’ts of Influencer Marketing

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Why Paying Influencers With A Cost-Per-Engagement Model Is A Bad Idea
Oct 12, 2016

Influencer Marketing

Why Paying Influencers With A Cost-Per-Engagement Model Is A Bad Idea

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How the FTC and Google Are Affecting YouTube Influencers
Oct 10, 2016

Influencer Marketing

How the FTC and Google Are Affecting YouTube Influencers

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Weekly Bias: Marketing to Moms
Oct 08, 2016

Social Shopper Marketing

Weekly Bias: Marketing to Moms

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How Brands Can Use Influencer Marketing This Fall
Oct 07, 2016

Content

How Brands Can Use Influencer Marketing This Fall

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The Love and Loyalty of Moms
Oct 05, 2016

Social Shopper Marketing

The Love and Loyalty of Moms

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Using Instagram Ads as a Brand
Oct 03, 2016

Social Media

Using Instagram Ads as a Brand

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The Weekly Bias: Ever-Evolving Social Media
Oct 01, 2016

Influencer Marketing

The Weekly Bias: Ever-Evolving Social Media

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How Colgate-Palmolive Is Building Value with Shopper Programs
Sep 30, 2016

Influencer Marketing

How Colgate-Palmolive Is Building Value with Shopper Programs

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6 Ways Brands Can Increase Engagement on Facebook Pages
Sep 28, 2016

Influencer Marketing

6 Ways Brands Can Increase Engagement on Facebook Pages

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How FTC Crackdowns Affect Influencer Campaigns
Sep 26, 2016

Content

How FTC Crackdowns Affect Influencer Campaigns

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Get In Front of Your Audience with Instagram Stories
Sep 23, 2016

Influencer Marketing

Get In Front of Your Audience with Instagram Stories

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5 Ways Brands Can Connect with Consumers on Instagram
Sep 21, 2016

Social Media

5 Ways Brands Can Connect with Consumers on Instagram

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How Mobile Is Redefining the Grocery Industry
Sep 19, 2016

Shopper

How Mobile Is Redefining the Grocery Industry

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5 Reasons Brands Should Utilize Facebook Live
Sep 16, 2016

Social Media

5 Reasons Brands Should Utilize Facebook Live

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6 Reasons CPGs Need Influencer Marketing To Target Shoppers
Sep 14, 2016

Influencer Marketing

6 Reasons CPGs Need Influencer Marketing To Target Shoppers

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Google, AI, SEO And The Rise of The Machines
Sep 12, 2016

Content

Google, AI, SEO And The Rise of The Machines

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Kellogg’s: Building Brand Trust Is Like Buying Insurance
Sep 09, 2016

Social Shopper Marketing

Kellogg’s: Building Brand Trust Is Like Buying Insurance

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It’s Not The Best Content, But The Best Promoted Content That Wins
Sep 08, 2016

Content

It’s Not The Best Content, But The Best Promoted Content That Wins

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Holly Pavlika Joins P2PI’s 2016 Women of Excellence
Sep 07, 2016

Featured

Holly Pavlika Joins P2PI’s 2016 Women of Excellence

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Networks Look for Communication and Positive Attitude When Working with Influencers
Sep 05, 2016

Content

Networks Look for Communication and Positive Attitude When Working with Influencers

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The Brand Mascots of Summer
Sep 02, 2016

Content

The Brand Mascots of Summer

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Recognizing and Embracing the Changing Face of Influencer Marketing
Aug 31, 2016

Influencer Marketing

Recognizing and Embracing the Changing Face of Influencer Marketing

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Kayla Itsines: Poster Child for Non-Celebrity Endorsements?
Aug 29, 2016

Influencer Marketing

Kayla Itsines: Poster Child for Non-Celebrity Endorsements?

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3 Step Formula for a Viral Brand Campaign
Aug 26, 2016

Content

3 Step Formula for a Viral Brand Campaign

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The Art and Science of Influencer Selection
Aug 24, 2016

Influencer Marketing

The Art and Science of Influencer Selection

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Can A Younger Boss Help You Get Ahead?
Aug 22, 2016

Technology

Can A Younger Boss Help You Get Ahead?

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5 Ways to Repurpose An Old Blog Post
Aug 19, 2016

Content

5 Ways to Repurpose An Old Blog Post

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Collective Bias Ranks Among the Top 20 Percent on Inc. 5000 2016 List of Fastest-Growing Private Companies in America
Aug 17, 2016

Influencer Marketing

Collective Bias Ranks Among the Top 20 Percent on Inc. 5000 2016 List of Fastest-Growing Private Companies in America

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What You Don’t Want to Hear From An Influencer Marketing Company

Influencer Marketing

What You Don’t Want to Hear From An Influencer Marketing Company

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Solving Marketer Challenges with Influencer Content
Aug 15, 2016

Influencer Marketing

Solving Marketer Challenges with Influencer Content

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