3 Step Formula for a Viral Brand Campaign

August 26, 2016

Kirsten Thompson

Sr. Content Creator
The Art and Science of Influencer Selection

The Art and Science of Influencer Selection

Yes, you read that right. There is both an art and a science to choosing influencers for your marketing campaigns. […]

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Can A Younger Boss Help You Get Ahead?
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Can A Younger Boss Help You Get Ahead?

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Content

5 Ways to Repurpose An Old Blog Post

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Collective Bias Ranks Among the Top 20 Percent on Inc. 5000 2016 List of Fastest-Growing Private Companies in America
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Collective Bias Ranks Among the Top 20 Percent on Inc. 5000 2016 List of Fastest-Growing Private Companies in America

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What You Don’t Want to Hear From An Influencer Marketing Company

Social Shopper Marketing

What You Don’t Want to Hear From An Influencer Marketing Company

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Solving Marketer Challenges with Influencer Content
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Social Shopper Marketing

Solving Marketer Challenges with Influencer Content

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Social Shopper Marketing

How to Avoid Getting Trampled by Food Trends

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Make Your Influencer Pitch More Professional
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Social Shopper Marketing

Make Your Influencer Pitch More Professional

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The Revolution of Snapchat Advertising
Aug 08, 2016

Social Media

The Revolution of Snapchat Advertising

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Longer Instagram Videos Means More Engagement for Influencers
Aug 05, 2016

Social Media

Longer Instagram Videos Means More Engagement for Influencers

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Why Better Content Means Being Your Own BS Barometer
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Content

Why Better Content Means Being Your Own BS Barometer

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Fashioning A Great Influencer Marketing Campaign
Aug 01, 2016

Social Shopper Marketing

Fashioning A Great Influencer Marketing Campaign

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The Days of Shoppable Media Are Upon Us
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Social Media

The Days of Shoppable Media Are Upon Us

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SoFabU Brings Education to Chicago Influencers
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SoFabU

SoFabU Brings Education to Chicago Influencers

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Influencers Are Head of the Class for Back to School Shopping
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Social Shopper Marketing

Influencers Are Head of the Class for Back to School Shopping

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A Different Breed: Grocery Marketing for a New Generation
Jul 25, 2016

Shopper

A Different Breed: Grocery Marketing for a New Generation

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Creating Content for Moms? Think Mobile First
Jul 22, 2016

Shopper

Creating Content for Moms? Think Mobile First

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Building Brand Loyalty Through Stories That Matter [Infographic]
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Infographics

Building Brand Loyalty Through Stories That Matter [Infographic]

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Jul 20, 2016

Shopper

Appealing To Hedonic Shoppers

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Are Celebrity Endorsements Losing Their Luster?
Jul 18, 2016

Social Shopper Marketing

Are Celebrity Endorsements Losing Their Luster?

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Featured

No Matter How Big Collective Bias Grows, NW Arkansas Will Remain Home

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Social Media’s Impact on Blogging
Jul 13, 2016

Social Media

Social Media’s Impact on Blogging

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Social Media

Consumer Electronics and Beauty Purchases Affected by Social Media

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Social Media

5 Important Personal Branding Tips for Women in Business

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3 Reasons Why Brands will Benefit from Thinking More Like Bloggers
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Content

3 Reasons Why Brands will Benefit from Thinking More Like Bloggers

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Will Millennial Moms Accept Location-Based Marketing?

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The Death of Celebrity Endorsements?
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Social Shopper Marketing

The Death of Celebrity Endorsements?

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Stories That Matter: How to Choose an Influencer Marketing Company
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Social Shopper Marketing

Stories That Matter: How to Choose an Influencer Marketing Company

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7 Tips to Networking with Influencers on LinkedIn
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Social Media

7 Tips to Networking with Influencers on LinkedIn

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6 Tips For Handling Negative Influencer Experiences
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Social Shopper Marketing

6 Tips For Handling Negative Influencer Experiences

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SoFabU on the Road Demonstrates the Importance of Targeted Email Marketing
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SoFabU

SoFabU on the Road Demonstrates the Importance of Targeted Email Marketing

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Stories That Matter: Ways to Measure Influencer Campaign Impact in 2016
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Social Media

Stories That Matter: Ways to Measure Influencer Campaign Impact in 2016

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5 Ways to Make the Most of Your Social Media Campaign
Jun 20, 2016

Social Media

5 Ways to Make the Most of Your Social Media Campaign

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How Grocery Stores Are Evolving To Meet Mom’s Needs
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Technology

How Grocery Stores Are Evolving To Meet Mom’s Needs

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SoFabU on the Road Shows Influencers How to Write the Perfect Post
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SoFabU

SoFabU on the Road Shows Influencers How to Write the Perfect Post

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Measurement, Targeting and Data in Influencer Marketing
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Social Shopper Marketing

Measurement, Targeting and Data in Influencer Marketing

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Study: For Pinterest Moms, Christmas Starts in July
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Social Shopper Marketing

Study: For Pinterest Moms, Christmas Starts in July

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The Gender Neutralization of Shopping Patterns
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Social Shopper Marketing

The Gender Neutralization of Shopping Patterns

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SoFabU on the Road Helps Influencers Up Their Pinterest Game
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Social Media

SoFabU on the Road Helps Influencers Up Their Pinterest Game

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It’s Time to Solve Your Most Common Shopper Marketing Problems
Jun 08, 2016

Social Media

It’s Time to Solve Your Most Common Shopper Marketing Problems

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Are Influencers The Missing Piece to Shopper Marketing?
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Social Shopper Marketing

Are Influencers The Missing Piece to Shopper Marketing?

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Have Moms Changed in The Past Five Years?
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Social Shopper Marketing

Have Moms Changed in The Past Five Years?

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The Growing Convergence of Content
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Social Shopper Marketing

The Growing Convergence of Content

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How Do You Make Sponsored Content Trustworthy?
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Content

How Do You Make Sponsored Content Trustworthy?

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Why Brands Still Don’t Have A True Hispanic Marketing Strategy
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Social Shopper Marketing

Why Brands Still Don’t Have A True Hispanic Marketing Strategy

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Social Fabric Brings Education to Influencers
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SoFabU

Social Fabric Brings Education to Influencers

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Determining Strategies for Shopper Social Media Programs
May 25, 2016

Social Shopper Marketing

Determining Strategies for Shopper Social Media Programs

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How Influencers Create Fireworks Around Independence Day
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Content

How Influencers Create Fireworks Around Independence Day

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Hispanic Marketing Success Starts With Corporate Leadership
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Content

Hispanic Marketing Success Starts With Corporate Leadership

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The What and Why of Shopper Social Media
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Social Shopper Marketing

The What and Why of Shopper Social Media

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Influencer Marketing: It’s Not Just For Food, Beauty and Mommy Bloggers
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Social Shopper Marketing

Influencer Marketing: It’s Not Just For Food, Beauty and Mommy Bloggers

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Why Visual Content and Video Are So Popular with Latino Consumers
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Social Shopper Marketing

Why Visual Content and Video Are So Popular with Latino Consumers

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Is Your Brand Telling Stories that Matter?
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Social Shopper Marketing

Is Your Brand Telling Stories that Matter?

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Why Brands Shouldn’t Take a Vacation from Summer Marketing
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Content

Why Brands Shouldn’t Take a Vacation from Summer Marketing

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Do Celebrity Endorsements Still Matter for Marketing?
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Shopper

Do Celebrity Endorsements Still Matter for Marketing?

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Millennials At The Market
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Social Shopper Marketing

Millennials At The Market

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7 Benefits of Working With Influencers
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Social Shopper Marketing

7 Benefits of Working With Influencers

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To Reach The Digital Hispanic Today, You Need A Variety of Content and Voices
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Social Shopper Marketing

To Reach The Digital Hispanic Today, You Need A Variety of Content and Voices

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Social Shopper Marketing

Keys to Communicating Transparently with Ingredient-Conscious Consumers

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Ragnar Relay: Instagram Case Study
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Ragnar Relay: Instagram Case Study

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What Moms Really Want For Mother’s Day
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Social Shopper Marketing

What Moms Really Want For Mother’s Day

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