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Instagram has been creating quite the buzz around its latest new feature, Instagram Stories. A growing number of Instagram users, […]
5 Ways Brands Can Connect with Consumers on Instagram
How Mobile Is Redefining the Grocery Industry
5 Reasons Brands Should Utilize Facebook Live
6 Reasons CPGs Need Influencer Marketing To Target Shoppers
Google, AI, SEO And The Rise of The Machines
Kellogg’s: Building Brand Trust Is Like Buying Insurance
It’s Not The Best Content, But The Best Promoted Content That Wins
Holly Pavlika Joins P2PI’s 2016 Women of Excellence
Networks Look for Communication and Positive Attitude When Working with Influencers
The Brand Mascots of Summer
Recognizing and Embracing the Changing Face of Influencer Marketing
Kayla Itsines: Poster Child for Non-Celebrity Endorsements?
3 Step Formula for a Viral Brand Campaign
The Art and Science of Influencer Selection
Can A Younger Boss Help You Get Ahead?
5 Ways to Repurpose An Old Blog Post
Collective Bias Ranks Among the Top 20 Percent on Inc. 5000 2016 List of Fastest-Growing Private Companies in America
What You Don’t Want to Hear From An Influencer Marketing Company
Solving Marketer Challenges with Influencer Content
How to Avoid Getting Trampled by Food Trends
Make Your Influencer Pitch More Professional
The Revolution of Snapchat Advertising
Longer Instagram Videos Means More Engagement for Influencers
Why Better Content Means Being Your Own BS Barometer
Fashioning A Great Influencer Marketing Campaign
The Days of Shoppable Media Are Upon Us
SoFabU Brings Education to Chicago Influencers
Influencers Are Head of the Class for Back to School Shopping
A Different Breed: Grocery Marketing for a New Generation
Creating Content for Moms? Think Mobile First
Building Brand Loyalty Through Stories That Matter [Infographic]
Appealing To Hedonic Shoppers
Are Celebrity Endorsements Losing Their Luster?
No Matter How Big Collective Bias Grows, NW Arkansas Will Remain Home
Social Media’s Impact on Blogging
Consumer Electronics and Beauty Purchases Affected by Social Media
5 Important Personal Branding Tips for Women in Business
3 Reasons Why Brands will Benefit from Thinking More Like Bloggers
Will Millennial Moms Accept Location-Based Marketing?
The Death of Celebrity Endorsements?
Stories That Matter: How to Choose an Influencer Marketing Company
7 Tips to Networking with Influencers on LinkedIn
6 Tips For Handling Negative Influencer Experiences
SoFabU on the Road Demonstrates the Importance of Targeted Email Marketing
Stories That Matter: Ways to Measure Influencer Campaign Impact in 2016
5 Ways to Make the Most of Your Social Media Campaign
How Grocery Stores Are Evolving To Meet Mom’s Needs
SoFabU on the Road Shows Influencers How to Write the Perfect Post
Measurement, Targeting and Data in Influencer Marketing
Study: For Pinterest Moms, Christmas Starts in July
The Gender Neutralization of Shopping Patterns
SoFabU on the Road Helps Influencers Up Their Pinterest Game
It’s Time to Solve Your Most Common Shopper Marketing Problems
Are Influencers The Missing Piece to Shopper Marketing?
Have Moms Changed in The Past Five Years?
The Growing Convergence of Content
How Do You Make Sponsored Content Trustworthy?
Why Brands Still Don’t Have A True Hispanic Marketing Strategy
Social Fabric Brings Education to Influencers
Determining Strategies for Shopper Social Media Programs