In the News

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Press Releases

3-27-14 ColectivaLatina’s Eric Conrad to Discuss Best Practices for Multicultural Brand-Blogger Collaboration at Hispanicize 2014

1-23-14 Forbes Names Collective Bias One of the America’s 25 Most Promising Companies

1-16-14 Collective Bias Kicks Off 2014 with Four New Hires in Support of Record Revenue and Company Growth

6-11-13 Social Shopper Media Startup, Collective Bias Names Bill Sussman as President and Chief Executive Officer

4-19-13 Collective Bias Announces Social Immersion Day for Brands and Retailers in Conjunction with its Blogger Conference, SoFabCon

4-2-13 Social Shopper Media Pioneer Collective Bias Completes $10.5 Million Series A Round

3-21-13 Collective Bias Announces SoFabCon, First-Ever Brand and Blogger Conference

3-13-13 Collective Bias Continues Growth with Ventures into U.K., Canada and Additional U.S. Hires

2-6-13   Forbes Honors Collective Bias and COO Amy Callahan on “America’s Most Promising Companies” List

11-27-12   Collective Bias Experiences Explosive Growth, Expands Offices and Adds to Executive Staff as Demand     Grows in Social Shopper Marketing

5-22-12   Collective Bias Partners with The Niche Mommy Network & Conference in Support of Continuing Education and Diversity of Blogger Community

5-1-12    Collective Bias and MutualMind Move the Social Shopper Needle for Global Brands and Big Box Retailers

1-31-12   Canadian Moms Want More Shopper Mobile Apps and Social Media Engagement from Brands and Retailers in Canada

1-18-12   Pinterest Usage Gains Ground on Facebook and Twitter with Collective Bias® Influencers

Thought Leaders

12-12-13 2014 Social Shopper Predictions (Direct Marketing News)

12-12-13 For Women, Content is the Next Generation of Customer Service (Forbes)

12-6-13 The Professional ‘Mommy Blogger’ (Media Post)

11-15-13 Top 5 Tips for inspiring the Visual Millennial (Target Marketing)

10-8-13 What Author Rank Has To Do With You Content Marketing (Business 2 Community)

10-3-13 How to Turn Brand Ambassadors Into Your Biggest Selling Tools (Business 2 Community)

10-3-13 Google hummingbird and Influencer Marketing- Quality Content Always Wins (Business 2 Community)

9-1-13 Every Which Way (The Hub Magazine)

7-1-13 Social Identity (The Hub Magazine)

5-1-13  The Social Shopper (The Hub Magazine)

4-30-13 Social Shopper Media and the Future of Retail Marketing (Loyalty Management)

3-20-13 7 Things You’re Doing Wrong on Pinterest (Inc.)

In the News

1-23-14 Collective Bias tagged among ‘America’s Most Promising’(The City Wire)

1-23-14 Where US Venture Capitalists are Placing Their Bets (Quartz)

1-22-14 America’s Most Promising Companies: The Top 25 of 2014 (Forbes)

1-22-14 The Women Who Build Outstanding Companies (Forbes)

1-1-14 Social Startups: Updates from the Startups We Covered in 2013 (Social Media Today)

10-21-13 Social Media Can be A Potent Marketing Tool (Retail Leader)

10-17-13  Influencer Marketing Campaigns Done Right (CMS Wire)

10-8-13 The 10 Best Influencer Marketing Campaigns on the Year (Huffington Post)

8-3-13 9 Ways to Boost Social Engagement (Direct Marketing News)

7-10-13 Social Startups: Collective Bias Connects Shoppers, Brands for Authentic Content   (Social Media Today)

6-19-13 Bloggers Fuel Duane Reade’s Buzz ( Supermarket News)

5-23-13 Small Businesses Find Success, Challenges with Social Media (The City Wire)

5-6-13  Omni approach to social media working for brands (The City Wire)

5-4-13 Social Media Shifts Brand Awareness Methods (The City Wire)

5-1-13  Social Media Firm Growing in Minneapolis (RetailingToday)

4-2-13  The 5 Most Important New Companies that You Need to Know (Forbes)

3-20-13 Entrepreneur Solutions Playbook (Entrepreneur)

3-12-13 Top 3 Personalization Tips for Retailers (Biz Report)

3-8-13  How social can connect, personalize the ecommerce (Biz Report)

2-7-13   Brand bloggers to make Bentonville journey (Retailing Today)

2-6-13   Collective Bias cracks a top 100 list (The City Wire)

2-6-13   11 Women Who Started Amazing Companies (Forbes)

2-6-13   America’s Most Promising Companies (Forbes)

1-29-13   Social Shopper: Is It The Year Of The ‘Print Cliff’? (MediaPost)

1-15-13   Collective Bias sells the power to influence shoppers (The City Wire)

1-14-13   Duane Reade: Generating Millions of Impressions Through User Generated Content (Business to Community)

12-12-12   Collective Bias selects Mary Tarczynski as chief shopper marketing officer (

12-7-12   Collective Bias Expands Footprint as Shopper Marketing Demand Grows (Arkansas Business Journal)

6-5-12   MutualMind Upgrades Social Shopper Analytics and Engagement With New Authentrix(TM) Series of Insight Features (Bloomberg)

3-8-12    ’80s-themed ‘Totally Hawgsome’ gala was every bit its name (The City Wire)