As technology quickly evolves, many products are considered outdated or unreliable by the time they reach store shelves. Shoppers look to social sources for opinions about products, services and content. They go to social media to discover their peers’ real, human experiences where how-tos, device reviews, and more are shared.
Walmart Family Mobile needed help increasing awareness and trial of its affordable mobile plan options for the entire family.
Create a year-long steady flow of influencer and social content, while creating relevancy among target groups like millennials.