Humanizing brands through seasonal charity promotions.

90% of U.S. consumers say they would switch brands to one associated with a cause, given comparable price and quality. Wielding the online reach of influencers to get the word out about a worthy cause is truly social good and helps target your audience, as well as drive back to a specific retailer.

Campaign Details

PEDIGREEĀ® encouraged Sam’s Club members to “Buy a Bag, Give a Bowl” through its #PedigreeGives program in support of a national effort.

Campaign Goals

Influencers amplified the digital program, video content and offsite banners by sharing heartwarming stories of their pets.

1.3X
Total Media Value
9.3K
Blog Page Engagements
62.8K
Content Views
43.6MM
Total Impressions
36%
share pet product recommendations via social media
Source: Performics and ROI Research

PEDIGREEĀ® Gives

#pedigreegives

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