Creating emotional appeal to inspire trial.

What motivates more than 70% of Americans who say they’re actively working to become healthier? Family, friends, and people they trust. In fact, 40% of consumers say that information found via social media affects the way they deal with their health.

Campaign Details

Tea is popular among health-conscious consumers. Bigelow Tea wanted to promote healthy living by incorporating emotional occasions.

Campaign Goals

Inspire trial through influencer content that showcased the healthy side and emotional appeal of drinking tea.

18.5%
Sales Lift
32K+
Blog Page Engagements
3.5X
Total Media Value
44MM+
Impressions
54%
of health device owners search before buying
Source: Keller Fay Group

Tea Moments

#AmericasTea

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