What motivates more than 70% of Americans who say they’re actively working to become healthier? Family, friends, and people they trust. In fact, 40% of consumers say that information found via social media affects the way they deal with their health.
Tea is popular among health-conscious consumers. Bigelow Tea wanted to promote healthy living by incorporating emotional occasions.
Inspire trial through influencer content that showcased the healthy side and emotional appeal of drinking tea.