Increasing basket size through new usage occasions.

Everyone wants their product to stand out amongst competitors, especially in utilitarian categories. When we inspire consumers to use a product in more than one way, they need to buy more product, resulting in a sales increase. We have the ability to show product versatility through the use of influencers’ creative ideas and social content.

Campaign Details

Chobani led Kroger’s Smoothie Week initiative through a recipe-a-day guide that included activation along the path to purchase.

Campaign Goals

Use influencers to help amplify in-store activation before, during and after to drive awareness, traffic and create lasting content.

2.5X
Total Media Value
34.8K
Blog Page Engagements
31.6K
Content Views
28.4MM
Total Impressions
20%
of “what’s for dinner”
decisions come from
Pinterest.
Source: Hartman Group
42%
Recipes get 42% higher click throughs
Source: Pinerly

Smoothie Week

#HappyBlending

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