Everyone wants their product to stand out amongst competitors, especially in utilitarian categories. When we inspire consumers to use a product in more than one way, they need to buy more product, resulting in a sales increase. We have the ability to show product versatility through the use of influencers’ creative ideas and social content.
Chobani led Kroger’s Smoothie Week initiative through a recipe-a-day guide that included activation along the path to purchase.
Use influencers to help amplify in-store activation before, during and after to drive awareness, traffic and create lasting content.