Consumer choices are routinely motivated by blogs, feeds and collective conversations. Social media provides feedback for those looking to discover the latest movies, TV shows, and other entertainment options. Word-of-mouth influences decisions on what to watch and what merchandise is bought.
Frozen, one of Disney’s most popular movie releases, used an influencer strategy to promote its Blu-Ray/DVD and merchandise in Walmart.
To promote the movie release through inspirational content that increased traffic and purchase of Frozen-related items across categories.