Creating relevancy and buzz for all things entertainment.

Consumer choices are routinely motivated by blogs, feeds and collective conversations. Social media provides feedback for those looking to discover the latest movies, TV shows, and other entertainment options. Word-of-mouth influences decisions on what to watch and what merchandise is bought.

Campaign Details

Frozen, one of Disney’s most popular movie releases, used an influencer strategy to promote its Blu-Ray/DVD and merchandise in Walmart.

Campaign Goals

To promote the movie release through inspirational content that increased traffic and purchase of Frozen-related items across categories.

10.5X
Total Media Value
291K+
Blog Page Engagements
10.6MM
Blog Page Views
57MM+
Total Impressions
72%
of people post about movies on social media after watching a film
Source: Penn Schoen Berland

Disney's Frozen Fun

#FrozenFun

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