Four out of five consumers shop in-store with their phone in hand. They are searching for information to make their purchase decisions. The shoppers are drawn in by real-life situations and they use peer-to-peer feedback to make informed decisions. By starting their search they are on their way to making a purchase and it is important for your brand to be the first thing they find.
Promote DPSG’s five “TEN” products by creating unique guilt-free inspirational ideas leading into the holiday at Kroger and its banners.
Increase awareness and repeat usage of the TEN products as well as drive traffic to digital coupons available through Kroger card.