Entertainment is driven by social media conversation

Consumer choices are routinely motivated by blogs, feeds and collective conversations. Social media provides feedback for those looking to discover the latest movies, TV shows, and other entertainment options. Word-of-mouth influences decisions on what to watch and what merchandise is bought.

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#Frozen Fun

We activated social influencers for the theatrical and the DVD release of Disney’s FROZEN at Walmart.

Total Media Value 1,047%
Potential Blog Page Views 10.6mm
Blog Page Engagements 291,075

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