Posts Tagged:Ted Rubin

Technology in the hands

The Future of Media: Harnessing the Power of Social Influence

Written by Ten Rubin In 1997 when I joined Seth Godin at Yoyodyne, people were calling the Internet… New Media. But there was nothing really new. It was simply traditional media in a new wrapper… nothing new at all. We are now entering the era of “New Media.” Media is now aggregated, not a place,…

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Blog Marketing: The Death of the Click

Editor’s Note: This post originally appeared on last week. Almost every day we have discussions with clients (brands and retailers) at Collective Bias about the best way to measure success in content  and blog marketing. Many ask us to have community members insert trackable links into their content so the client can measure some…

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Relationship Killers: Four of the WORST Social Media Mistakes Brands Make

The biggest goal for any brand delving into social media should be to develop quality, productive relationships. That’s the bottom line. However, many brands still “don’t get it,” and consistently make mistakes that are damaging to them in social media and therefore damaging to their brand. In my opinion, there are four big no-no’s that…

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Twitter Basics… In My Humble Opinion

Written by Ted Rubin   The mistake I see being made is trying to measure Social engagement with the same tools we measure every other digital touch point. In my view email, search, even banner ads, have spoiled marketers into thinking everything can be and must be measured with the metrics used to gauge success…

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Technology is Changing, but Don’t Panic—People are Still People!

Written by Ted Rubin Technology is always on the move—and we’ve made more technological advances in the last decade than any of us alive today have experienced in a generation. For instance, did you know that every 60 seconds, over 700 computers, 80 iPads, and 925 iPhones are sold today? Not to mention the monstrous…

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The “Real” Social Media Super Bowl

Written by Ted Rubin Many are now talking about Super Bowl XLVI being the first “Social” Super Bowl.  It truly was, as an event, due to efforts of the Super Bowl’s host committee and their use of a Social Media Command Center. In my opinion, the Super Bowl Social Media Center is proof that social media…

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Want Better Return on Social Relationship?… Start “Liking” Them!

Written by Ted Rubin Time and time again, I hear marketers cry the blues that they have a hard time making their social media efforts pay off.  “How can I create content that gets more engagement?” they ask. “I’m blogging, but nobody’s listening… I’m not getting any response to my tweets… Nobody’s ‘Liking’ my new…

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Marketing 101: Lessons Marketers Shouldn’t Forget

Written by Ted Rubin In watching the social media revolution unfold around us over the past several years, there’s a recurring theme that keeps popping up. I see it all the time in discussions on “best practices” and in forums and blogs where marketers lament the fact that you can’t measure ROI in social and…

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