Posts Tagged:social media


How Does Social Media Affect The Adoption Process

Written by Blake Reynolds and Sharon Williams  Social media, with it’s many layers and webs of connection, has changed the game when it comes to keeping families updated, supported, and in-the-know. The bullet points of stale life-updates that have formally been relayed over the telephone, are now embellished and brought to life through sharing photos,…

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The Truth Behind Why Bloggers Blog

Written by Jo of Money. Swag. Book deals. TV shows. It’s undeniable that some bloggers have made it big. Really big. Take The Pioneer Woman, who has an empire including cookbooks and a television show, Tucker Max of I Hope They Serve Beer in Hell fame, or Lisa Stone, the founder of BlogHer. It’s…

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The Rise of Emojis

Written by Charlotte Cahill After the recent debut of new Emojis on iOS 9.1, I was inspired to dive more into emojis and how they’ve become a universal form of language! Fill Me In: An emoji is an emotional intelligence platform in real time, helping to depict sentiment, using facial expressions. Even further, they have…

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Why Influencers Need a Boost from Paid Media

Written by Stacy Barr Have you ever paid a social media network to “boost” your posts? How about using a program such as Google Adwords? This type of media is known as paid media and if you have been thinking it is only for “bigger” bloggers and companies, you have been mistaken. Even the smallest…

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National Breast Cancer Foundation Releases New Early Detection App

October is Breast Cancer Awareness Month, a time dedicated to raising awareness of the disease. In 2015, doctors will diagnose an estimated 231,840 new cases of invasive breast cancer and 40,730 will die from the disease. If detected at an early stage, however, breast cancer can be much more effectively treated. Early detection results from…

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3 Reasons You Need to Let Influencers Be Creative

Written by Julie Sancken It’s no surprise how quickly and how easily we can be influenced these days. We see commercials featuring our favorite actors/actresses, ads for beauty regiments featuring supermodels, and our friends and family have a lot of sway with our influence. With social media front and center, we are influenced daily, hourly,…

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Facebook Buy Buttons: Fab or Fad

Written by Shannon Stubbs If you are a small business owner, you know the struggle of keeping people engaged and on your site. After all, if people aren’t there, you aren’t selling things. Facebook joined forces with Shopify to allow you to make purchases directly from your newsfeed. Instead of leaving Facebook to make purchases…

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End of 2015 for Shopper Marketers

Written by Aly Howard and Rachel Majors Can you believe it? 2015 is three-fourths of the way through. We know, we’re just as shocked at the realization as you are. Going into the final months of the year marks a great time for reflecting on what has happened and preparing for what’s to come. We…

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15 Essential Tools for Optimizing Your Content

There is no doubt that social and content marketing is getting more and more sophisticated and it is nearly impossible to keep up and drive results without tools. But which tools? There are so many to choose from. While attending Content Marketing World 2015, I have picked up some key recommendations. Here are founder of…

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