Posts Tagged:Social Fabric


Sweet Success of Pairing Sweets and Content [INFOGRAPHIC]

Infographics by Blake Reynolds Stellar news for brands and retailers: sweets purchases during the week of a national holiday are also steadily growing. In fact, 17.9% of all candy sales for last year occurred during the top five weeks. What were these top five sales weeks, you ask? How can brands and retailers increase holiday-specific…

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Beyond The Mommy Blogger: 7 Bloggers Breaking The Mold

Written by Stephanie Glover The blogging industry is booming with millions of blogs existing on the web. A vast majority of these bloggers are those that would fall under the category of “mommy bloggers.” While the term “mommy blogger” may stir up negative connotations to some, it only begins to scratch the surface of the…

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The Truth Behind Why Bloggers Blog

Written by Jo of Money. Swag. Book deals. TV shows. It’s undeniable that some bloggers have made it big. Really big. Take The Pioneer Woman, who has an empire including cookbooks and a television show, Tucker Max of I Hope They Serve Beer in Hell fame, or Lisa Stone, the founder of BlogHer. It’s…

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Why Influencer Content Matters

Written by Julie Sancken Brands that want to connect with their consumers on a more personal basis need to rely more on influencer content. It is becoming the hub of the authenticity that brands want to represent. Previously, brands were coming up with marketing that didn’t feel relatable, and lost consumers within the message they…

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7 Seriously Mindboggling Benefits of Social Fabric University

Fondly called SoFabU, Collective Bias’ proprietary eLearning platform offers a no-cost education for the members of their Social Fabric community. Our tagline is: Education for the Professional Influencer. Courses cover current topics of concern to today’s blogger/influencer. Amy Callahan, COO and co-founder says, “We had three goals when launching SoFabU. The first was to provide…

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Cereal Doesn’t Always Live in A Bowl

Eating cereal conjures images of a spoon and bowl. At least that’s what pops into my head when I here the word, but cereal can make so many other far-from-mundane edible items that will surely put a smile on any child’s face! Between 3% and 6% of kids spend 20 hours a week or more…

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Stop Words: What are They and Why are They important?

Written by Andrew Eaton Stop words are function words and an integral part of sentence and phrase structure. Although there is no “absolute” list of stop words, they consist of words like; the, it, is, and, as well as, and so on. Stop words are typically ignored by computers while reading the data because they…

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Homegating For The Win

Everyone has been to or heard of a tailgating event. This is where one gathers with friends, family and fans to celebrate their team with food, drink, and fanfare before they head into an event. The tailgating phenomena began in the 60’s when Georgia fans traveled down to Florida for a game, but there were…

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Halloween Candy: Not Just For Eating

Consumers spent an estimated $2.2 billion on Halloween candy in 2014 and almost $2 billion on decorations for the October holiday. That makes for some happy kids and festive doorsteps! Check out these 5 creative uses for Halloween candy sure to spark some 2015 Halloween décor inspiration. Candy Covered Pumpkin (from Brie Brie Blooms) Pumpkin…

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