Posts Tagged:relationships


Now We’re Cooking Social Media…With Gas!

Last week I had the privilege of speaking about social media to a group of marketing and communications professionals at the Southern Gas Association Marketing and Customer Experience Conference. I’ve given similar presentations a number of times in the past and led a discussion not dissimilar from those we have with clients. Social media and content…

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Suggestions for Crowdsourcing Content

Written by Ted Rubin   Every business needs content in order to be found in search, and to differentiate them from the competition. Without quality, helpful content (and lots of it), you’re lost in a school of fish that are all the same color. Who’s going to find you? Who’s going to pick you? The…

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Relationship Killers: Four of the WORST Social Media Mistakes Brands Make

The biggest goal for any brand delving into social media should be to develop quality, productive relationships. That’s the bottom line. However, many brands still “don’t get it,” and consistently make mistakes that are damaging to them in social media and therefore damaging to their brand. In my opinion, there are four big no-no’s that…

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