Tag Archives: pinterest

The Weekly Bias: Augmented Reality Becomes More Common

Snapchat and Facebook dive deeper into augmented reality, Pinterest adds search ads for brands, and influencer marketing targets an older market in this week’s Weekly Bias.

Snapchat Makes the World It’s Virtual Stage

Snapchat has spent millions of dollars to make augmented reality more world scale. With it’s new filters and lenses, Snapchat will be able to recognize objects and wrap them in AR filters, essentially making pretty much any object an advertisement. This opens the door to countless brand opportunities as Snap, Inc. gets set to go public. Read more on these upcoming AR features on Engadget.

Facebook Opens Selfie Masks to Brands

Facebook continues to release new features similar to those of its younger brother Snapchat, and branded selfie masks are just another of these features. Hollywood executives are in talks with Facebook to use branded selfie masks to promote upcoming films, recognizing the broad reach of this ever-expanding social media platform. Read more about these new branded selfie masks on Ad Age.

Big Brands Test Pinterest Search Ads

Brands like Target, eBay, and The Home Depot are among the first to try out Pinterest’s new search ads feature. Because Pinterest is a visual platform, Pinterest has created a way to use Google’s content of ads. Brands can create visual and keyword campaigns, allowing them to capture more of the 2 billion monthly searches. Read more about these new features on MediaPost.

Influencer Marketing Isn’t Just For Millennials

Millennials aren’t the only group of consumers who can be reached through influencer marketing. Baby boomers and Gen Xers are technically savvy, and brands might be missing a huge consumer base by not targeting influencer campaigns accordingly. Take Facebook for example: Seventy-three percent of adults ages 30 to 49, 63 percent of adults ages 50 to 64 and 56 percent of people 65 and older use Facebook. Read more about this consumer group prime for influencer marketing on mySA.


The Weekly Bias: Targeting Pinterest Users as Holiday Shoppers

‘Tis the season for holiday shopping! We are less than one week away from Black Friday, which officially kicks off the holiday shopping season, and Pinterest has become a valuable resource for creating shopping list and for online holiday shopping. This week’s Weekly Bias showcases several influencers how have created highly pinnable, and highly shoppable content, perfect for brands targeting Pinterest users for holiday shopping.

Holiday Bake In The Fun with Walmart:

Pinterest users shop for more than tangible gifts on the platform. They shop for holiday baking ideas! Our influencers partnered with Walmart to share delicious ways to bake during the holiday season.

Pinterest users will spend 2x more than the general public this holiday season. Click To Tweet

3M Scotch Tape Holiday:

Of course shoppers want all their gifts to look as good on the outside as they are on the inside. Pinterest users search for wrapping paper ideas, and our influencers partnered with 3M Scotch Tape to share DIY gift wrap.

Starbucks Recipes with Giant Eagle:

According to Pinterest, 271 million Pinterest users search for holiday food and drink. Our influencers purchased Starbucks from Giant Eagle stores and created recipes perfect for holiday gatherings.

American Greetings Holiday:

With 67% of Pinterest users saying Pinterest plays an important role in their holiday shopping, greeting card companies are among the types of products users will be inspired by. Our influencers showcase American Greetings Holiday cards in creative ways.

For more on how your brand can capitalize on holiday traffic through Pinterest, be sure to check out this helpful infographic from Marketing Profs.

How to Become a Pinterest Rockstar

Written by Jill Robbins

Pinterest is one of the fastest growing social network sites out there. If you’re a blogger or a business, you need to be on Pinterest.

Here’s some tips on how to be a Pinterest superstar:

  1. Get a business account and apply for rich pins

This boosts your Pinterest credibility and gets your pins in front of more people. Do an internet search for “Pinterest for business” and “apply for rich pins” and you’ll be in up and running in no time.

  1. Organize your boards

If you don’t have a board for your website or blog posts, make one. If your website is called Kate’s Cupcakes, you need a board called “Kate’s Cupcakes” or “Posts by Kate’s Cupcakes” or something similar. This should be the first board listed, followed by boards that match the topics that go with your blog or brand. Kate’s Pinterest page might have “Baby Shower Cupcakes” or “Birthday Cupcakes” in the second and third positions. Any seasonal boards should be moved near the top: for example, “Christmas Cupcakes” displayed prominently in November and December.

Any personal interest boards (i.e. travel, music, fashion) are displayed after the blog or website’s boards. You can (and should) reorganize your boards periodically.  I have a “back to school” board that I move to the top in August because that’s what people are interested in around that time of year.

  1. Find group boards in your niche

If you’re a parenting blogger, find parenting group boards to pin to. If you’re a food blogger or fitness blogger, same deal.

Group boards have a little icon with two people on the top right of the board description. Most group boards have a description to list out how you join the board and what the rules are. Scope it out before you join to make sure your content is a good fit. Are you comfortable pinning what you see there? Boards with large, active membership means more eyes on your pins.

Group boards give you a Pinterest boost, but you have to give to get. Don’t “dump and run.” Be an active pinner. Your fellow pinners and Pinterest will reward you.

One word about group boards (and pinning in general): click through and look at the content before pinning based on the image. Once you pin something to one of your boards, it’s a reflection of you, whether you created the content or not. Besides, clicking through to the post helps boost your fellow bloggers and website owners and that’s a nice thing to do.

  1. Make Pinterest-friendly images

Pinterest likes long, thin images. I recommend PicMonkey or Canva. I like to use 800×1400 for pins. I make my pins look similar: I vary the color and image but I stick to the same layout and fonts, for branding purposes. You want people to be able to know a pin came from your blog or website just by looking at it.    

  1. Write a killer alt text

You’ll find this in the “add media” section of the back end of your blog or website. Enter the title of your blog post or article and a description of what it’s about. Writing a descriptive alt text (along with an appropriately sized, attractive image) is what makes your pin stand out and makes people want to click.

  1. Name your boards appropriately…

…and include a description of what the board is about. It’s fine to get creative with board titles but make sure you’re giving readers an accurate idea of what the board is about. If you name a board “Razzle Dazzle” and the cover picture is a pie, your audience will probably be confused and pass it by.

These tips will set you on the path to becoming a Pinterest superstar. Keep looking for more opportunities to learn how to make Pinterest work best for your blog or brand…and happy pinning!  

About the Author: Jill Robbins is a published author and award-winning writer, speaker and wine snob. She writes regularly on her blog, Ripped Jeans and Bifocals. You can keep up with her on Facebook and Twitter.

Pinterest as a Marketing Tool

Over 30 million Pins throughout Pinterest recently became buyable. Now that consumers can purchase products within Pinterest, should retailers jump on the bandwagon? The highly addictive platform is often the first stop for consumers researching purchases. The convenience of tapping the blue ‘Buy It’ button marries the shopping and buying process, allowing browsers to buy it now – pure instant gratification. In addition, it is FREE.

Brands like Macy’s, Neiman Marcus and Nordstrom went live the first week. The Pinterest partnership with Shopify and Demandware enables small retail businesses to enter the Pinterest selling game. Being an early adopter might just improve the bottom line for retailers large and small this year.

Video by Pinterest

How does it work?

Buyable Pins appear in the home feed, in the search and category feeds as well as boards. When a Pinterest visitor (Pinner) spots a pin with a blue price, they can buy it right from the app. They can scroll through more images from that retailer with the ‘see more’ feature. They no longer have to visit the retailer’s website to make a purchase. There is also a price filter to sort the price point of buyable pins. There are search categories, including “Shop our picks” — a curated selection of seasonal goods — and “Shop” for the latest buyable Pins.

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Image from Pinterest

When a Pinner makes a choice, they simply tap on the “Buy It” button to pay with Apple Pay, PayPal or a credit card. The product is shipped for the same price the Pinner would pay on the merchant’s website. It’s that simple.

Mobile Devices Only For Now

Pinterest says, “More and more people on Pinterest are using it on their mobile devices. But, it can be hard to make purchases on those devices. Buyable Pins work so seamlessly on mobile, they’ll help you close the sale right when someone has the impulse to buy.” The simple, secure checkout is just for mobile. “If you’re in the U.S., you’ll be able to discover more than 2 million Buyable Pins on your iPhone or iPad at the end of July. If you’re on Android or using your desktop, you’ll see them in future releases.”

Buyable Pins are currently only available to select U.S. retailers or businesses using commerce platforms Shopify or Demandware. If you are interested in creating Buyable Pins to sell your products, there is a waitlist sign up form.

Pinterest Buyable Pins – a Powerful eCommerce Tool

Amy Callahan, Co-founder and CCO of Collective Bias writes in a Huffington Post article, “It isn’t enough to just put your hashtag on other marketing materials and assume that shoppers will know what to do with it. You must give them an action to take, especially a sharing action encouraging them to share their own experience with the brand or with friends and family.” She explains the future of social media marketing, “Within the next five years, social media spending is projected to represent 21 percent of the overall marketing budget. But don’t just check the social media box – spend time to really understand your shopper’s new path to purchase. You might be surprised and learn the audience you intended to target is totally different than the one you should target online. Once you have determined how your audience behaves online, seamlessly integrate targeted, relatable and engaging content into your overall shopper marketing campaign to see the highest return.”

The newest way to buy may prove to be the best way of attracting new customers while cultivating existing customers. Marketing plans are being updated to include Buyable Pins. If a retailer selects a “wait-and-see” attitude, they may find themselves seriously behind in a few months as Pinners discover and forge relationships with early adopters.

For more information, visit Buyable Pins on Pinterest.

Social Media Best Practices on Pinterest

Pinterest can be a really important and valuable social network for bloggers and brands. However, the uses are so different than other social networks like Facebook and Twitter, that it can be difficult to master. In our infographic, we’ve outlined the basics that you need to know to get started and up your game on Pinterest.

One of the main keys to succeeding on Pinterest is recognizing that its main purpose isn’t a newsfeed, like Facebook. Think of it as a search engine. While the feed of people users follow is important, making sure you have the right keywords to show up in search, and you have a commanding visual presence in the search results are more important. Your visual presence is equally important in the newsfeed as well.  So think vertical images, not horizontal. Make your images 600 or 735 pixels wide, and make them long.  The longer the image, the longer it shows on the page as someone is scrolling down! That means people have more opportunity to really pay attention to your content.

When it comes to the content of your image, infographics, like this one, perform well. But really anything unique and eye-catching for the user will do well. Overly branded or self-promotional content is easily ignored. Pinterest eschewed all ads for a long time for a reason – we program our brains to ignore them. Don’t be your own worst enemy by simply placing graphic ads as pins on Pinterest.

Your pins should be useful and should link somewhere. Resist the temptation to simply place pretty pictures on a board.

Finally – be a part of the community.  Find interesting things that are in your niche, or relevant to your brand and repin them to your brand’s own interest boards. People take note if a major brand repins their stuff, and will often promote your brand for you as they thank you publicly. Work with influencers and shared board communities who will reshare your content, as your reshare theirs. Above all – keep the user’s interests in mind. Is your content interesting, and does it tell a story that people will care about? It’s rare that a brand produces the kind of rabid fandom necessary for a board all about the brand to work. Create boards with shared interests. For instance, if your company makes baby diapers, a board dedicated to parenting hacks, baby room decor, or even Mom & Dad date night ideas could really work for your audience. You don’t even have to produce the content, just repin it from other influencers!

Download the PDF here

Social Media Best Practices on Pinterest

Infographic by Brandon Lyon


How To Use Promoted Pins

Written by Ericka Chatman 

You should know by now that Pinterest is an excellent source of traffic for bloggers especially if the images are pin worthy. I’m sure you’ve read numerous articles stating how to use Pinterest, how to create “pin-worthy” images, and how to organize your boards. Today I’ll teach you how to use Promoted Pins, and share with you my experience.

What exactly are promoted pins?

A promoted pin is a pin on Pinterest that is a promoted ad. Just like Facebook ads or Google Adwords, promoted pins run on a CPC (cost per click) basis. You can set the campaign up with daily budget, or designate a particular timeframe in which you want the ad to run. A good thing about promoted pins is you only pay when someone clicks through to your website from the ad.

What are the rules?

When promoting pins remember to be strategic. Pinterest wants you to be authentic when promoting your pins. That means you need to choose pins that are worth pinning. If you’ve gotten a few repins on your post try promoting it. There are a few rules which include, no price listing, no promotional information, no calls to action, no service claims, and make sure your content is not deceptive in any form. For example, posting a picture and the content doesn’t support what is being stated once the person clicks through to the website.

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How to Promote Your Pins?

Start by selecting one of your recent or popular pins to promote. I’d suggest using a post that you think goes well for the season, for example, summer is getting close so promote one of your summer themed ideas, or a good post that you want to get more exposure on.  Pinterest gives you a list of your popular pins to choose from, but you can promote any pin that you’d like. Searching your Pinterest analytics can also give you pin ideas to choose from.

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After choosing the pin to promote, the next step is adding your details. As you search a keyword or phrase Pinterest propagates results and phrases that people might search. You can add as many terms as you’d like to help your ad show up in search results.  As you choose your search terms and keywords, Pinterest shows in the upper right hand corner the estimated weekly impressions you should get.

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Next, choose your audience.  You can choose who you want to see your promoted pin based on gender, location, device, and language. I set my language as English, and the location as the United States.

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Choose your CPC (cost per click) bid, your start and finish dates (your finish date is optional), and daily budget. I did an experiment promoting a few of my pins to see if using  “Promoted Pins” was worth the time or money.  I set the CPC to $0.05 per day (Pinterest recommended), my daily budget at $5.00, and ran each campaign for 4 days.

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After you click “Promote Pin” you have to agree to the terms of service, and set up your billing options. Your pin also has to be approved by Pinterest. The approval process takes anywhere from a few hours to 48 hours.

How do you know if it’s working?

After the first day I noticed that one of my pins was getting a lot of traffic. I woke up to 600+ views on that particular post and it continued to grow throughout the day. One of the pins had very little traffic so I went back to the promoted pin dashboard edited the keywords, and I saw a boost in traffic the next day. Also, make sure to do some testing. Creating different images for the same post, and changing the description of the target keywords may help.

How to Track Promoted Pins?

On the promoted pins dashboard you’re able to see the number of impressions, repins, total amount spent (so far), clicks and visits, activity, and the click through rate.

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Is “Promoted Pins” Worth It?

I don’t have a huge Pinterest following so in my opinion it’s worth a try. On one post I got 16.72k impressions, 105 repins, 833 clicks, my CTR was 5.07%, my average CPC ended up being $0.01 per click and I only ended up spending $10 of my budgeted $20 for the four days. My promoted pins continue to get exposure, repins, and traffic after the campaign ended.

Pinterest promoted pins can be a great resource to gain exposure to your website and hard work. Remember to do things strategically, and plan your pins so you’ll have good experiences with the service. Keep in mind that it’s a new platform so there still may be kinks. Some of my pins for the experiment performed really well, and some duped.  I say proceed with caution, don’t set your budget too high when starting, and have fun learning something new.

About the Author: Ericka Chatman resides in Kansas City, MO and writes at Ericka Saves, a money saving lifestyle blog committed to helping people “Live a Fulfilled Life On Less.” She has a Bachelor of Arts in Journalism from University of Missouri-Kansas City. She enjoys spending time with her family, cooking, writing, and learning new social media platforms.


Weekly Bias: All About Ads

Another big week of announcements from some off the biggest names in the social media world. The biggest news this week all had one thing in common: Ads! As marketers, we are getting some pretty cool new toys to play with.

Pinterest announces Buyable Pins

If you’re a Pinterest user, you likely know what this means: empty bank accounts and credit card debt. Pinterest is a great place to discover awesome things, and now when you discover an awesome thing you want, you can buy it right from Pinterest. Pinterest will not take a cut of the sale, but expect brands to pay to promote their buyable products. It will be interesting to watch how this plays out – in our own testing, Pinterest Ads were really expensive for the results. Perhaps this button will make that more worthwhile. (Source: Pinterest Blog)

Instagram also announces Buyable Pins Images

It’s a big week for buying things! These new ads allow several types of direct response actions, including Learn More and Buy. They’ve only recently offered ads, and it remains to be seen if this new format will actually make money for Instagram and Facebook. Given the wealth of information Facebook has on us, it’s definitely worth considering if you have a social ad campaign with pretty pictures planned on Facebook, or another social network.  (Source: Instagram)

Google Now on Tap hints at the future of Ad Targeting

Google Now’s new On tap features in the upcoming Android M allow Google to scan your emails, texts, and pretty much anything else on your phone to understand what’s going on, and what will soon be happening in your life, and help you out with reminders, directions, or dinner reservations. What does this mean to marketers? Intent-Based Ad Targeting – the holy grail of advertising. (Source: Collective Bias Blog)

Tumblr makes it easier to find the perfect GIF

GIF’s are pretty much the greatest thing ever for reacting to emails, sharing your thoughts, or making a joke. Tumblr’s new GIF search feature just made it a lot easier to find that perfect reaction GIF. Enjoy. (Source: The Verge)

The Weekly Bias: Google and Twitter Team Up

Written by Rachel Majors

Event features, video ads, Twitter mobile searches…oh my! Here’s what’s going on the world of social media this week. Let us know what other social topics you found interesting in the comments below.

Facebook is working to improve events feature

Facebook events should be getting more user-friendly in the next few months. The social platform has big plans to revamp the way events are created, viewed and featured. Facebook is also working on the idea of a separate events app. Updates will allow users to see who has looked at invites as well as invite non-Facebook users to events. One-on-one chats and event sharing will be available in the Messenger application to help users efficiently communicate with one another. Facebook events are a great way to connect with people all over the world and some brands are even using them to sell products. We’ll be on the lookout to see how effective the changes are in the future. [Source: Ad Week]

Video ads now available on Pinterest

Pinterest has updated their advertising options with new mobile video ads in user feeds. Video posts will play when a user scrolls over an ad and pause when they move past it. This addition should catch the attention of users and create a more interactive advertising experience. In addition to video ads, Pinterest is introducing two new pricing options, paying for engagement or by action. The platform is moving quickly with advancing promoted pins after taking eight months to offer the service. It will be interesting to see what Pinterest does next. [Source: Recode]

Google and Twitter advance mobile searches
Your tweets could start showing up in Google mobile search results. Google and Twitter recently teamed up to make tweets more accessible. Users can now Google a twitter handle, specific tweet, trending topics or hashtags instead of searching Twitter. The update provides an opportunity for Twitter to reach a wider audience. Twitter is working to reach more users and is hoping that Google, the largest search engine, can help with this. It’s refreshing to see two platforms working together instead of competing for user traffic; we’re interested to see the collaboration in action. [Source: Mashable]

Plug the Visitor into Your Destination – Tapping Into Travel Bloggers

Written by Jacqueline Wolven

Years ago (think when the dinosaurs roamed), travel marketing consisted of ads in magazines, visitor guides, TV commercials, rack cards and billboards. This was 10 years ago. These things are still done, because both the marketers and some of the visitors are of an age bracket where they are used to seeing these things. For the rest of us, we get our entire travel plan-making done via social media. Towns big and tiny have to harness the power of social to attract the visitor.


Most states, cities, and areas use the hashtag #VisitYourDestinationName. It has become a best practice in the travel industry, but that doesn’t limit your location to having just that hashtag. Think about what you have in your city and how you want people to find you and start sharing that hashtag along with the visit hashtag. You can start to build a following that is specific to your location.

You have to let people know what the hashtags are though. Have a page on your city, Chamber, Main Street, or other destination website that lists the popular hashtags for your location. If you, as a blogger, frequently blog about your town, make a page yourself to help visitors know what the locals are using and how they can plug in.

Plugging Your Visitor In

Most visitors, to any region, want to do what the locals do and know what the cool things that the locals know. That is how they get to really know a city. On that page you created with the hashtags, list some local bloggers, Instagram users, Twitter profiles and links to Facebook pages that locals frequent. This gives a huge boost to inviting the visitor into your community.

Our community is working with our local high school’s trades class to create a giant hashtag in painted plywood on wheels for us to cart around our downtown district. You won’t miss this red art piece and we have our fingers crossed that it amplifies the hashtag, gets photographed and shared.

At your city events and festivals make sure that you have signage that has the appropriate hashtags, Twitter profiles and Instagram accounts to follow. If you are going to post photos of the event on your Facebook Page, give out that information so they can look for their friends and family after the event. People will scroll through and tag hundreds of photos of an event.

Let Go of Control

Our town is very small, but it wouldn’t matter if we were working in some of the largest destinations in the world. We believe letting staff, volunteers and guests take control of our Instagram or Twitter accounts for a day (or more) allows for new and interesting perspectives. If only one voice is being shown you are missing out on all the ways that people love and visit your town. Having someone take over your Instagram for a day might show you and the visitors a whole new idea of what happens in your destination.

Same Same

There is nothing more frustrating then wondering what profile I am looking at. It is a best practice to have the same branding across all platforms. Don’t try to be clever, just use your logo or symbol of your location and use that everywhere.

Pinteresting the Whole Trip

Folks are using Pinterest to plan their entire vacation. Destinations have this amazing opportunity to create maps of interesting aspects of their town. You just add the location to the pins that you pin for your destination. Think about having a pub crawl, kid friendly attractions, places to take dogs, live entertainment venues, and the list just goes on and on. You can have boards and boards that not only have great information – create an actual itinerary for your destination.

Invite Travel Bloggers

Every destination (doesn’t matter how big or small) can offer a day or more of interest to a travel blogger or just bloggers that love your location. As a destination, you can put the call out on your website that you host bloggers, put that out on social media, or start to make connections with bloggers in your region or state. It isn’t integral that you offer lodging, although it is appreciated. Post some blogger friendly locations and attractions on your website with their contact information – allowing the blogger to do the legwork. You can also create blogger days or itineraries that they can apply for to work with your location.
Being blogger friendly for destinations allows the power of social to work in a way that transcends what you are doing as a destination. They have their own networks and blog posts about destinations, shared by the destination on Facebook and Twitter, receive hundreds of shares and thousands of views. Be open to the possibility of expanding your idea of the travel writer and tap into this powerful social world that we are now living in.

About the Author: Jacqueline Wolven, an AARP speaker, Huffington Post writer, and Main Street Director for Eureka Springs, Arkansas, is the author of her own life and maybe someday an actual published book. She writes about living simply and doing good work with relentless authenticity (her current projects include small town marketing, personal branding, small business marketing, entrepreneur coaching and keeping those around her accountable with the #30DayChallenge). She is available for consulting with your organization and speaking nationwide. Follow her on Twitter @jackiewolven, on Facebook at Jackie Wolven and at http://jacquelinewolven.com.

The Weekly Bias: Google+ copies Pinterest and FB gets a little less shady

April showers bring May flowers…and new updates to many of your favorite social media platforms. Here’s what’s going on in the world of social. Let us know in the comments below what you found important in the headlines and bylines this week.

Snapchat tries to grow ‘Discover’ feature

Since Snapchat released Discover (an in-app feature of “Stories” from different brands such as Comedy Central and CNN) in January, viewership has dropped as much as 30 to 50 percent. With Discover being the basis of their revenue model, there is a clear need to drive growth. The app has rolled out a new update that lets users send clips from Discover to their friends. Users can add their own drawing and texts before sending off the clips. Discover messaging could be the key in reminding users that all this branded content lives just a few swipes away.

Google+ introduces themed Collections

As Google+ is attempting to transition the lagging social platform to the more focused ‘Photos and Streams’, Google announced the addition of Pinterest-like Collections. These Collections give users the ability to group like-minded posts into topic-based sections. The idea is basically a Googlized version of specified Pin boards, but Collections like “Tech News” and “Business Tips” are more likely to show up than “Wedding Inspiration”. Will this facelift help the network finally rise in the ranks?

Facebook crunching down on API privacy concerns

For years, Facebook has allowed users to volunteer data to third-party apps about their friends including their status-updates, location and interests. Users can now only volunteer data about themselves. The new migration to Graph API 2.0 has forced many apps to go dark that had relied heavily on “friend data,” such as Job Fusion and Jobs with Friends. However, the changes are a refreshing move for Facebook in giving users more power over the data they choose to give out.