Posts Tagged:collective bias


Collective Bias Turns Six!

Today Collective Bias is celebrating our 6 year anniversary! What began as a small idea with a few employees has grown to over 100+ employees and an almost 4,000 person community of influencers. Without the support of our excellent team it would never have been this big. We are also grateful to our clients and customers who…

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Generating Publicity for Your Blog Is Easier than You Might Expect

Written by Dan Anderson  “Without promotion, something terrible happens…nothing!” –P.T. Barnum How do you promote your blog? If Facebook ads are your only idea of promotion, it is time to consider a few public relations basics to generate publicity for your work. It takes time and determination to be your own publicist, but there is a world…

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You Get Social. But Does Your C-Suite? [Ebook Download]

Social media is one of the most ubiquitous mediums available, yet the positive impact it can bring to businesses and their marketing strategies is still severely overlooked. Company executives typically speak their own language and may fail to see the value in investing time and money with social media. Bill Sussman, CEO of Collective Bias, and Scott…

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Social Media is Redefining Loyalty [Whitepaper]

Brand loyalty has dropped for the third year in a row, as reported in a study by Deloitte. Loyalty is what brands strive for – customers who continue to buy your brand again and again. So why is this type of loyalty slipping and how can brands retrieve what they once had? Consumers are busy.…

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Twitter Parties: Behind-the-Scenes

Twitter Parties are a really fun way to have a conversation online and win cool prizes. There are a lot of companies and online influencers that run these parties in a lot of different ways.  At Collective Bias, we consider our SoFabChats party participants a part of our social community and strive to provide both…

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Would You Rather Use a Network or Connect with a Community?

Influencer marketing companies abound. Some simply serve banner ads to blog sites while others allow you to rent a blogger or manage blogger content in a self-service model. According to Oxford Dictionaries, a community is “a feeling of fellowship with others, as a result of sharing common attitudes, interests, and goals.” Run by influencers for…

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Are You Ready For Generation Z?

Generation Z is made up of social savvy teens and preteens who spend 7+ hours a day using electronics. They switch between devices about 27 times per hour and 8 out of 10 of them are on at least one social network. These are the consumers of tomorrow, and they readily accept change and innovation.…

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Diversity with Bloggers & Brands: Part 2

Written by Janeane Davis  Part Two of a Two Part Series. Read Part one here.  Diversity matters and leads to increased profitability. Brands who want to increase profits should work with bloggers and should look for diversity in the bloggers they hire. Brands should hire diverse bloggers not because it is politically correct and not…

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The Auto Industry’s Missed Opportunity: Female Consumers

Holly Pavlika, SVP Strategy at Collective Bias, takes on the auto industry in her interview with Jody Devere, an automotive expert and the Patty of “Ask Patty.”  Seventy-five percent of moms believe they are the sole decision maker when it comes to automotive purchases, so it’s clearly important for car makers to take steps toward…

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