Posts Tagged:collective bias


Influencer Marketing Update: Non-Celebrity Influencers 10 Times More Likely to Drive In-Store Purchases

Results of a Nationwide Survey Reveal Millennials Prefer “Peer” Endorsements to those of Celebrities BENTONVILLE, Ark., March 29, 2016 – Collective Bias, a leader in shopper-focused influencer marketing, today published results of a large-scale national survey investigating how U.S. consumers’ online behaviors impact in-store purchase decisions. The survey, fielded to nearly 14,000 adults in early…

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Why Influencers Need a Boost from Paid Media

Written by Stacy Barr Have you ever paid a social media network to “boost” your posts? How about using a program such as Google Adwords? This type of media is known as paid media and if you have been thinking it is only for “bigger” bloggers and companies, you have been mistaken. Even the smallest…

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The Weekly Bias: MasterCard Selfies & Facebook Authorship

While the US Women’s National Team has stolen the headlines after claiming another World Cup Title, there’s been a lot of great social media news recently. Let us know what your thoughts on these articles in the comments section below! MasterCard’s Gonna Let You Pay With Your Face MasterCard is looking to take advantage of…

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Collective Bias Turns Six!

Today Collective Bias is celebrating our 6 year anniversary! What began as a small idea with a few employees has grown to over 100+ employees and an almost 4,000 person community of influencers. Without the support of our excellent team it would never have been this big. We are also grateful to our clients and customers who…

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Generating Publicity for Your Blog Is Easier than You Might Expect

Written by Dan Anderson  “Without promotion, something terrible happens…nothing!” –P.T. Barnum How do you promote your blog? If Facebook ads are your only idea of promotion, it is time to consider a few public relations basics to generate publicity for your work. It takes time and determination to be your own publicist, but there is a world…

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You Get Social. But Does Your C-Suite? [Ebook Download]

Social media is one of the most ubiquitous mediums available, yet the positive impact it can bring to businesses and their marketing strategies is still severely overlooked. Company executives typically speak their own language and may fail to see the value in investing time and money with social media. Bill Sussman, CEO of Collective Bias, and Scott…

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Social Media is Redefining Loyalty [Whitepaper]

Brand loyalty has dropped for the third year in a row, as reported in a study by Deloitte. Loyalty is what brands strive for – customers who continue to buy your brand again and again. So why is this type of loyalty slipping and how can brands retrieve what they once had? Consumers are busy.…

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Twitter Parties: Behind-the-Scenes

Twitter Parties are a really fun way to have a conversation online and win cool prizes. There are a lot of companies and online influencers that run these parties in a lot of different ways.  At Collective Bias, we consider our SoFabChats party participants a part of our social community and strive to provide both…

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Would You Rather Use a Network or Connect with a Community?

Influencer marketing companies abound. Some simply serve banner ads to blog sites while others allow you to rent a blogger or manage blogger content in a self-service model. According to Oxford Dictionaries, a community is “a feeling of fellowship with others, as a result of sharing common attitudes, interests, and goals.” Run by influencers for…

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