Posts Tagged:bloggers


Why Influencer Content Matters

Written by Julie Sancken Brands that want to connect with their consumers on a more personal basis need to rely more on influencer content. It is becoming the hub of the authenticity that brands want to represent. Previously, brands were coming up with marketing that didn’t feel relatable, and lost consumers within the message they…

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Correcting the Disconnect Between Brands and Influencers

Written by Ashleigh Evans Brands and bloggers can collaborate to create a great relationship together, but sometimes there can be a disconnect. While bloggers demand respect for their hard work, brands expect influencers to make a big impact with their work. Here’s five tips for brands working with bloggers. Communication is key. Before reaching out…

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What Marketers Need to Realize About Consumer Electronics Shoppers

Written by Jamie Smith  How many of us remember buying our first electronics? I sure do. Although at 14, I have to admit that my choice of boom box (yes it was called that) was more about price and how cool I thought it looked. As I matured, I knew to ask the sales clerk…

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Bricks and Clicks: Future of Grocery

Written by Kayla Domeyer Nielsen recently released a 2015 report titled “The Future of Grocery”. In the report, Nielsen reveals data collected across the globe that details grocery shopper’s current habits, future desires and how stores might make the best consumer experience they can. The report focuses heavily on e-commerce and brick-and-mortar interests. Data reveals…

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Halloween Candy: Not Just For Eating

Consumers spent an estimated $2.2 billion on Halloween candy in 2014 and almost $2 billion on decorations for the October holiday. That makes for some happy kids and festive doorsteps! Check out these 5 creative uses for Halloween candy sure to spark some 2015 Halloween décor inspiration. Candy Covered Pumpkin (from Brie Brie Blooms) Pumpkin…

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How To Use Promoted Pins

Written by Ericka Chatman  You should know by now that Pinterest is an excellent source of traffic for bloggers especially if the images are pin worthy. I’m sure you’ve read numerous articles stating how to use Pinterest, how to create “pin-worthy” images, and how to organize your boards. Today I’ll teach you how to use…

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Ideas to Make July 4th Sparkle

As July 4th approaches, we have some amazing content from our Social Fabric community members. From desserts and drink creations to dinner on the grill, we have everything you need to make the perfect treats for your family or to take to a holiday party. Enjoy your 4th and make your event truly sparkle with…

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Celebrate Father’s Day the SoFab Way!

Father’s Day will be here before we know it. This year it falls on Sunday, June 21st! Are you ready to pamper the Dad in your lives? Our Social Fabric community of bloggers has found many great ways to celebrate the fathers in their lives. Check out some of these wonderful posts that show great…

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Benchmarks for Great Social Content

In nearly every conversation that has ever happened regarding internet metrics, the conversation invariably turns to one single question: Are my numbers “good?” We may be talking about a Social Media Manager attempting to explain why they have 500,000 Facebook Fans, when a competitor has 1 million, or a blogger questioning whether 100 shares and…

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