Cereal Doesn’t Always Live in A Bowl

Eating cereal conjures images of a spoon and bowl. At least that’s what pops into my head when I here the word, but cereal can make so many other far-from-mundane edible items that will surely put a smile on any child’s face! Between 3% and 6% of kids spend 20 hours a week or more…

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What Marketers Need to Realize About Consumer Electronics Shoppers

Written by Jamie Smith  How many of us remember buying our first electronics? I sure do. Although at 14, I have to admit that my choice of boom box (yes it was called that) was more about price and how cool I thought it looked. As I matured, I knew to ask the sales clerk…

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How Website Usability Improves Search Rankings

  Website usability is considered a top ranking factor with most major search engines, but it goes much deeper than that. Here, we’ll scratch the surface of website usability and why it’s important for your search engine ranking results. A visitor’s experience is the most important factor. The actions the user takes will tell search…

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Weekly Bias: Apple vs. Facebook

As the world turns, so does the battle between Facebook and Apple for ad business and beacons for businesses. Here’s what’s going on in the land of social media this week. Let us know in the comments what has caught your eye this week. Apple’s news app takes aim at Facebook Iphone users: do you…

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Best Practices for Working with Mom Influencers

Marketers are finally catching wind that influencers are key to any brand strategy involving wanting to bring in new audiences. Many influencers, namely mom influencers, have more highly-engaged audiences than many top brands. With this massive rise in influencer marketing, comes a need for best practices. These influencers have built up their impressive audiences because…

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Is Video Essential for Growing Social Media Influence?

According to a recent eMarketer article, adults in the US spent 5 hours and 31 minutes each day watching video this year. Clearly it’s time to include video in your content plan. People consume two types of video online, short form and long form. According to Google, short form video means less than 10 minutes…

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Announcing Our New Podcast!

2015 may soon be known as the year of the podcast. The 10-year-old medium has seen a recent explosion in popularity thanks to innovative shows like Serial, The Nerdist and RadioLab. New listeners love what they hear and are hungry for more.   We’ve talked about it forever and this week we finally decided to launch…

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Collective Bias Turns Six!

Today Collective Bias is celebrating our 6 year anniversary! What began as a small idea with a few employees has grown to over 100+ employees and an almost 4,000 person community of influencers. Without the support of our excellent team it would never have been this big. We are also grateful to our clients and customers who…

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Social Media is Redefining Loyalty [Whitepaper]

Brand loyalty has dropped for the third year in a row, as reported in a study by Deloitte. Loyalty is what brands strive for – customers who continue to buy your brand again and again. So why is this type of loyalty slipping and how can brands retrieve what they once had? Consumers are busy.…

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