Social Shopper Marketing

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Keys to Communicating Transparently with Ingredient-Conscious Consumers

This article by Collective Bias CEO, Bill Sussman, originally appeared on Progressive Grocer. Today’s consumers are savvier and more connected than ever before. This has created an instantaneous desire for information on everything — from how our online data is being used to what goes into the products we eat every day. A 2014 poll…

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What Moms Really Want For Mother’s Day

This article by Collective Bias SVP of Marketing and Content, Holly Pavlika, originally appeared on MediaPost. Chocolates, flowers, restaurant dinners and spa certificates will be handed out to the tune of $22+ billion this Mother’s Day. That’s right: $22 billion with an average of $172+ being spent individually on each mom, according to the National…

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Is Your Brand Staying Authentic?

We hear the word “authenticity” all the time – in headlines, on social media and especially on blogs. But what does brand authenticity truly mean? Is it just a buzzword for marketers? Brand authenticity is remaining true to the ideals, values and integrity of your company, while still promoting content across the digital landscape in…

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5 Pieces Of Advice For Marketers Looking To Reach Moms

This article by Collective Bias SVP of Marketing and Content, Holly Pavlika, originally appeared on MediaPost. In 2009, I jumped into marketing to moms because a consultant told my boss a particular statistic: only 3% of creative directors were female. He went on to explain that it was the reason why there was such a…

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Are Your Influencers FTC Compliant?

This article by Collective Bias SVP of Marketing and Content, Holly Pavlika, originally appeared on LinkedIn Pulse. The FTC wants clear and conspicuous but the industry wants clever and discreet in an attempt to foil the reader. But if the content is useful then people don’t care if #ad is prominently displayed. It’s all about…

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What Classic Nickelodeon Characters Can Teach You About Marketing

Since the early ‘90s, Nickelodeon has been considered the king of kid’s cartoons, with a laundry list of classics running the gamut from Hey! Arnold to Rugrats to my personal favorite, Doug. Many of the characters from these colorful shows still stand as beloved childhood relics for millions of people. Their continued influence has brought “The…

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The Perfect Match: How to Identify the Right Influencers For Your Brand

So you want to execute a social influencer campaign for your brand? Kudos for venturing into the exciting world of influencer marketing! But where to start? How does a brand find the right influencers to amplify the brand’s messaging into the world wide web? There are three key things to consider when identifying the right…

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6 Tips for Working with Latino Influencers

This article by Collective Bias SVP of Marketing and Content, Holly Pavlika, originally appeared on MediaPost. Latinos are highly social, and while there is a fairly robust community of Latino influencers that brands can work with, there is still a lot education that needs to be done between brands and clients who do not have…

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Influencers Bring Unique Perspective to Easter Retail

Pastels are making their way into palettes, the sun stays out to play a little bit later, and consumers everywhere may finally be ready to get their gifting budget out again just in time for our favorite spring-time holiday: Easter. This holiday isn’t just for the religious. In today’s market, retailers have opened their arms…

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