Social Shopper Marketing


The Weekly Bias: Best Practices for Brands on Twitter

Written by Rachel Majors  Take a break from thinking about Kanye for President in 2020 to catch up on your social media news. Let us know what you think in the comments! Instagram Adds Photo Options It’s the moment we’ve all been waiting for! Instagram updated their app to allow full-size landscape and portrait options…

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Top 5 Tips To Know About Working With Influencers

Written by Annette McCormick and Bailey Carroll  Influencers are an important aspect of most brand campaigns. Working at Collective Bias for several years combined, we learned a lot of important lessons on how not to appear in an infamous “companies we hate to work with” lists. When it comes to working with influencers, it’s not…

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Socializing the Customer Experience

Written by Brad Lawless Do Your Social Accounts Reflect Your Customer Service Ethos? Do Your Social Accounts Truly Represent Your Brand Promise? Shopper Social Marketing Shouldn’t End at the Cash Register The Internet provides unlimited access to product and pricing information along a shopper’s path to purchase. While some choose to research a product at…

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