Webinar: How 3M has changed with the Shopper

October 3, 2017

Liz Dyer

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A macro shift in media consumption has had disruptive effects on consumers’ path to purchase – social media, reviews, blogs, mobile technologies and online stores are impacting and changing the traditional “purchase funnel”.

As a historically brand marketing-minded company, 3M shifted their focus to an integrated marketing approach focused on the shopper.

In this panel session, led by Keith Albright, Global Shopper Leader, will share how 3M leaders from different business units came together to address this sea change and have maximized this shift to reach shoppers along the path to purchase. Wed, Oct 11, 2017 12:00 PM – 1:00 PM CDT (Click here to register!)

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