INspired: The Growing Power of Social Influence on Shopper Decisions

October 10, 2017

Allison Kopp

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We all know the industry is changing. Marketing practices are ever-evolving, and guess what – you should be changing with them. But how?

Long gone are the days when marketers can blindly seek out consumers and attempt a product proposal to a disinterested audience. These days, for the most successful results, you must allow the consumer to seek you out. Did you know that we check our phones at an average of 150 times a day? Utilize this by meeting future customers halfway and providing online content that is relevant and helpful to them. They will thank you. The rest is history.

This is influencer marketing.

Seventy-four percent of consumers rely on social media to inform their purchase decisions. It’s time to take advantage of that! Though leveraging social influence is a simple and graspable concept, there’s much more to the story that you must understand to earn palpable results.

Lucky for you, we have just the tool to teach you all that you need to know. Available for download now is our new book, INspired: The Growing Power of Social Influence on Shopper Decisions. Here, you’ll find the entire scoop on social influence and influencer marketing. How does it work? WHY does it work? Who are influencers… and what qualifies them to do good work for you? How do you know that their campaigns will be worth it for your brand?

You can’t have successful influencer campaigns without a successful content strategy. Learn what good content looks like, what ingredients are necessary for a good post, and all of the do’s and don’ts of online content. We’ve got you covered.

Sometimes organic results aren’t enough. When should you introduce paid media to your campaign strategy? How fruitful can purchased social advertising be? Learn about tailoring content to your desired audience and how you can specify who can see your online content.

Lastly and very importantly, how do you test the effectiveness of a campaign? At the end of the day, it usually comes down to if your dollars were well spent or not. You must be able to test that – which is a huge part of why analytics are so important. Learn about the metrics that make up the foundation of the influencer marketing world: time spent on content, impressions, frequency of posts, frequency of visits, click-through rates, engagements… just to name a few.

We know how important authentic and relatable brand connections are between your brand and its customers. Take advantage of the growing power of social influence in the shopper marketing world. Find all of the above and much more as you gain an in-depth look at influencer marketing with this e-book. Download here!

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