Consumer Shopping During The Holidays

October 12, 2017

Allison Kopp

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Time spent with influencer content goes up by 6% during the holidays. How can you take advantage of this? We surveyed 2,000 shoppers about their online holiday shopping habits. Check out this infographic to predict where consumers are spending their time holiday shopping and getting inspired.

Gift ideas, recipes, reviews, DIY videos, and party ideas are the main categories consumers are interested in during the holiday season. When does this begin? Over a third of browsing begins before Thanksgiving. Maintaining a whopping 61% amongst Pinterest, Instagram, Twitter, and Snapchat, Facebook reins as the most preferred source of inspiration. Check out more details below.

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