Plan for the Holidays with Pinterest Stats

September 7, 2017

Kirsten Thompson

Sr. Content Creator
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Holiday season is pinning season, with a whopping 45% of people on Pinterest starting to plan for holidays at least 60 days out. Brands need to plan now to capture Pinterest holiday shoppers.

Pinterest users don’t just shop for gifts around the holidays, they shop for handmade gift ideas, holiday entertaining ideas, and holiday recipes. How can your brand reach these Pinterest planners? You have to understand what they’re searching for and give it to them.

Pinterest Users Spend More

According to Pinterest, households that shop on Pinterest spend more across the board:

  • 27% more on home decor
  • 24% more on jewelry
  • 22% more on food
  • 49% more on high-end gifts

Pinterest users, on average, make more as well, with 40% of Pinterest users making over $100,000 per year.

Pinterest Users Are Mostly Women

While the majority of Pinterest users are women (81%), 40% of new signups are men.

  • More Millennials are using Pinterest now than ever before, with a jump from 25% to 33% between fall 2013 and spring 2014.
  • The majority of users are under 40, while the median age of a Pinterest user is 40.

Purchases Are Influenced by Pinterest

Pinterest influences more purchases than any other social platform.

Pinterest Users Love Mobile and Social

Brands need to understand where Pinterest users come from and where they spend their time.

  • Pinterest users spend more than 14 minutes per visit on the platform
  • 80% of Pinterest users access the platform on a mobile device
  • Pinterest drives 5% of all website referral traffic
  • 30% of social media users use Pinterest
  • The US accounts for 60% of Pinterest users

Understanding how Pinterest users use the platform and knowing their demographics will help brands create a presence to capture their piece of the $917 billion in holiday sales in 2017.

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Kirsten Thompson

Sr. Content Creator

Kirsten Thompson has been blogging since 2010, sharing her passion for home decor, organization, and crafts with her ever-growing audience. Her blog has become her business, Sweet Tea LLC. She educates bloggers on the power of email marketing & blog strategy through webinars, digital products and coaching.