Holiday season is pinning season, with a whopping 45% of people on Pinterest starting to plan for holidays at least 60 days out. Brands need to plan now to capture Pinterest holiday shoppers.
Pinterest users don’t just shop for gifts around the holidays, they shop for handmade gift ideas, holiday entertaining ideas, and holiday recipes. How can your brand reach these Pinterest planners? You have to understand what they’re searching for and give it to them.
According to Pinterest, households that shop on Pinterest spend more across the board:
Pinterest users, on average, make more as well, with 40% of Pinterest users making over $100,000 per year.
While the majority of Pinterest users are women (81%), 40% of new signups are men.
Pinterest influences more purchases than any other social platform.
Brands need to understand where Pinterest users come from and where they spend their time.
Understanding how Pinterest users use the platform and knowing their demographics will help brands create a presence to capture their piece of the $917 billion in holiday sales in 2017.