Whether it’s a social experiment for free nuggets or a social movement to raise awareness, social media has major impact and reach, as seen in this week’s stories about #NuggsForCarter and #HereForYou campaigns. Plus, meme’s are for marketers and Snapchat goes limitless, in this week’s Weekly Bias.
You can’t make this up. A teenager on Twitter asked Wendy’s for a year’s worth of chicken nuggets, and was told to pay up in retweets. Last year’s Oscar photo tweeted by Ellen DeGeneres garnered 3.4 million retweets, the most in the history of Twitter. The 16-year-old Nevada local beat that number and earned himself a year’s supply of nuggets in the process. This shows that Twitter is definitely not dead. Read more on Marketing Land.
Instagram users have come together using the hashtag #HereForYou to raise awareness and foster a community around mental health issues, just in time for Mental Health Awareness Month this May. Users can share their stories using the hashtag, and connect with other users in an effort to erase the stigma surrounding mental health issues. Read more about this social media movement on Mashable.
SnapChat started a revolution in short-lived video content that has now been copied by Instagram and Facebook. In an effort to compete, perhaps, SnapChat released several new updates recently, including the ability for users to make their snaps available forever. Other updates include the ability to erase items in the background, video looping, emoji doodles, and more. Read more about these updates on Mashable.
Brands are getting smarter about the content they share on social media, and incorporating memes allows them to connect in a unique and potentially viral way. Some brands piggyback on existing memes, while others create new memes, which can be more difficult but can have a larger payoff. Brands need to be aware that not all memes will see viral success, but keeping the tone light and the audience in mind can help. Read more about memes for marketers on Forbes.