High-tech cars open the door for more mobile marketing, Chick-fil-A cows take to social media, and GenZ depends on YouTube for life, according to a new study, in this week’s Weekly Bias.
By the year 2020, 75% of new cars will be equipped with internet, which opens the doors for marketers to reach mobile consumers outside of the traditional radio ads and billboards. IBM’s Watson partnered with GM’s OnStar recently to “to deliver the auto industry’s first cognitive mobility platform”, and brands will have the opportunity to use data like the driver’s location. Read more in this article on MediaPost.
User generated content is sincere and authentic, but it’s important for marketers to put together solid UGC campaigns. Marketers should set clear goals, and choose the right type of content and the right platform in order to reach their target audience. This article on MarketingProfs shares more tips for creating strong UGC campaigns.
In preparation for National Burger Day on May 28, Chick-fil-A cows are in hiding in their barn, which social media users can rent through Homestay. During their stay at the “Sooper Cozy Cowz Barn”, families can enjoy the free Chick-fil-A catering twice a day. This is the restaurant chain’s first-ever all-social campaign, and so far it has garnered success, with more than 1500 submissions in the first 48 hours. Read more about this burger-free social experiment on Creativity.
In a study conducted on 1500 teens ages 13-20, YouTube outranked all other social platforms by a huge margin, with 50% of respondents saying they ‘can’t live without’ the platform, and Snapchat coming in a distant second at 15%. The same study shows that GenZ trusts social media stars, like YouTubers, more than celebrity influencers for beauty products and tech gadgets. For more statistics from this study, view the full infographic on AdWeek.