Some avid social users may already see Twitter as a fossil: a relic of platforms past. While it may not hold the stature it did four years ago, there are still millions of social users utilizing the platform for sharing random thoughts, promoting content and much more. (Twitter reported its user base increased by 4% during Q4 of 2016 to 319 million average monthly active users.)
With this in mind, we asked our Social Promotions team and influencers in our Social Fabric community how they still utilize Twitter. Are there still benefits to using the platform for brands and influencers in 2017? Read on.
“Optimized for the pace of social, Twitter is fast and flexible. Twitter’s format and search capacities promote connections driven by topical and contextual interests, from moments to hours. In comparison to other social channels, Twitter is the ideal medium to engage and influence social consumers, without limitation of existing connections, and with the advantage of perpetual, searchable discovery.” – Terri Satterlee
What I love about Twitter is that it’s simple and quick. A snapshot from your favorite brands, celebs, friends and more. It’s so easy to keep up to date on news and happenings all over the world. From a brand perspective, it’s an effective way to reach a huge audience. Twitter is awesome for brand awareness, sharing a new product or getting the word out about a discount or sale. – Dawn Wells
“I do use it for promotion and see its value in that way. For instance, I may not get many replies or retweets, but I do get clicks.” – Ashley of Pichea Place
“It’s the backbone to what I do. And as far as directing readers, instrumental. But as a result of the API change? It’s so hard to socially prove. Which as a result has lead many to doubt its effectiveness. Quite frankly, I never heard so much about Twitter “failing” as when they stopped contributing social proof.” – Rachel of Roasted Beanz
“I have everything scripted to auto post to Twitter when I create a new blog post, post on Facebook or on Instagram.” – Lori of The Kitchen Whisperer
How do you still utilize Twitter? Tweet us @collectivebias to let us know your thoughts!