Influencers Have Easter Shopping in the Basket

March 28, 2017

Kirsten Thompson

Sr. Content Creator
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Easter is arriving four weeks later in 2017 than in 2016, which the National Retail Federation predicts will contribute to consumer spending. According to the NRF, Easter spending is expected to reach $18.4 billion, up a full 6% from 2016 (which was a record-setting year, with spending reaching $17.3 billion)! Influencers play a significant part in this Easter spending crazy, providing creative ideas for everything from candy to gifts to parties. (source)

The NRF also found that 28% of Easter shoppers will research products on their mobile devices while 18% will use their phones to make a purchase. Pinterest will no doubt play a large role in consumer research for Easter ideas.

Some of our own influencers have helped brands get their piece of the Easter pie with their own creative influencer campaign contributions.

M&M’s Easter Bunny Cake by Scrappy Geek

Easter Table Setting Ideas by Make Life Lovely

Easter Bunny Printable by Wife in Progress

DIY Wooden Easter Basket by A Shade of Teal

Carrot Cake Bunny Bait & Easter Party by Giggles Galore

Whether it’s creative ideas for Easter entertaining, treats from the Easter bunny for the kids, or handmade treats for the whole family, influencers have Easter in the basket!

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Kirsten Thompson

Sr. Content Creator

Kirsten Thompson has been blogging since 2010, sharing her passion for home decor, organization, and crafts with her ever-growing audience. Her blog has become her business, Sweet Tea LLC. She educates bloggers on the power of email marketing & blog strategy through webinars, digital products and coaching.