Snapchat and Facebook dive deeper into augmented reality, Pinterest adds search ads for brands, and influencer marketing targets an older market in this week’s Weekly Bias.
Snapchat has spent millions of dollars to make augmented reality more world scale. With it’s new filters and lenses, Snapchat will be able to recognize objects and wrap them in AR filters, essentially making pretty much any object an advertisement. This opens the door to countless brand opportunities as Snap, Inc. gets set to go public. Read more on these upcoming AR features on Engadget.
Facebook continues to release new features similar to those of its younger brother Snapchat, and branded selfie masks are just another of these features. Hollywood executives are in talks with Facebook to use branded selfie masks to promote upcoming films, recognizing the broad reach of this ever-expanding social media platform. Read more about these new branded selfie masks on Ad Age.
Brands like Target, eBay, and The Home Depot are among the first to try out Pinterest’s new search ads feature. Because Pinterest is a visual platform, Pinterest has created a way to use Google’s content of ads. Brands can create visual and keyword campaigns, allowing them to capture more of the 2 billion monthly searches. Read more about these new features on MediaPost.
Millennials aren’t the only group of consumers who can be reached through influencer marketing. Baby boomers and Gen Xers are technically savvy, and brands might be missing a huge consumer base by not targeting influencer campaigns accordingly. Take Facebook for example: Seventy-three percent of adults ages 30 to 49, 63 percent of adults ages 50 to 64 and 56 percent of people 65 and older use Facebook. Read more about this consumer group prime for influencer marketing on mySA.