Top 8 Influencer Marketing Resources of 2016

January 13, 2017

Colleen Vaughan

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People now trust recommendations from influencers nearly as much as their own friends and family, as shown in a study by analytics firm Annalect. As dubbed by Twitter, “handheld names”, a.k.a. social media influencers and bloggers, are the new tastemakers these days. With an oversaturated digital marketplace and steep competition for consumers’ attention, 2016 proved to be a pivotal year for influencers as brands started truly understanding the importance of including influencer marketing in the mix. Over the past year, Collective Bias released several educational resources for brands, retailers and agencies to learn the specifics of influencer marketing and the impact it can make on consumers in nearly every category and demographic. Check out our top 8 studies, white papers and blog posts of 2016.   

Collective Bias surveyed over 14,000 U.S. consumers to vet how their online behaviors impact in-store purchase decisions. Guess what? Only 3 percent of consumers would consider buying a product in-store if it was endorsed by a celebrity. Click here to view the rest of the survey.

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Hey shopper marketers: ready to make a change in your marketing strategy? Social influencers are the best tools to have in your shopper marketing toolbox. Download this white paper to see how social influencers helped brands like Eureka and Chobani stand out amongst competitors!

Travel and lifestyle blogger Erin of southtosouthwest.com offers 5 ultimate tips to gets reading to connect with your content. Tip #1? A call-to-action or simple question makes it a breeze for readers to engage. Click here to check out the rest of her tips.  

The world of grocery is constantly affected by everything from societal changes, consumer food preferences and even how consumers shop. This blog post shares four grocery trends of 2016 that will continue to be significant in 2017. Click here to read.

In recent years, Hispanics have become one of the largest-growing and influential demographics for brands and retailers. For those looking to reach Hispanic consumers, Holly Pavlika rounded up five important thoughts from notable industry experts for marketers to keep in mind. Click here to read.  

12-step checklist: Selecting an Influencer Marketing Company

From B-to-B and B-to-C influencer companies to PR firms to digital agencies to do-it-yourself platforms, the options available for brands looking to hire an influencer marketing company can be overwhelming. Every brand needs something a little different, so we’ve come up with a 12-step checklist to to make it easy for you. Click here to download.

While moms are still an important audience, the world of influencer marketing has changed dramatically. Now Hispanics, Gen X influencers, men and more have opened up the doors for influencer content to impact sales well beyond the typical food, beauty and fashion categories you usually see harnessing the power of influencers. Click here to read more about the changes afoot.

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The key to a successful influencer-brand partnership is ensuring the authenticity an influencer holds with their social audience is not damaged by a brand’s desire to control storytelling. Authenticity can be killed in a heartbeat. Download our white paper to learn more.

Did your favorite CB resource of 2016 make the list? Tweet us @collectivebias to let us know!

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2016 was a banner year for Collective Bias as we worked to produce valuable (and free!) content for brands and marketers. These are our best of the best from the year.

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