The Weekly Bias: How Brands Can Use Social Video

January 28, 2017

Kirsten Thompson

Sr. Content Creator
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Social video is rapidly on the rise, with everyone from moms to brands utilizing both recorded and live video daily. The use of video for brands has become a necessity, but using it creatively to foster the most engagement can be tough. This week’s Weekly Bias explores how brands can use social video to connect with their target audience.

Social Video Sweepstakes Increase Engagement

As the popularity of social video continues to rise, new opportunities for brands present themselves in unique ways. For example. brands can host giveaways, or sweepstakes, on Facebook Live, and announce the winner at the end of the broadcast. For more creative ideas, read the full article on Convince & Convert.

Social Video + The Big Game = Winning Combination

It’s no secret that brands love to use the power of the biggest football game of the year to generate more sales & engagement. Social video is a powerful marketing tool, especially during times when social media sees a huge spike in user-driven content. Sharing video content a few days leading up to the big game, and preparing other shareable video content for game day, is key to seeing higher engagement. For more, read this article on AdWeek.

Brands Should Build Their Video Library on Facebook, Not YouTube

According to the ever-popular Gary V, YouTube might be the “grandaddy” of video content, but Facebook’s growth is surpassing it’s predecessor daily, with 4 billion daily video streams. Facebook video is more personal, and more shareable, than that of YouTube, making it more appealing for brands because they can foster higher engagement with their consumers. Read more about the future of social video from Gary Vaynerchuk.

Learn What Works in Social Video From Brands Using It Wisely

Social video can change opinions, raise awareness, promote products & services, and so much more. Convince & Convert recently looked at 4 brands who have utilized social video to meet their marketing goals, and analyzed why each video campaign worked so well. For example, Girls Who Code used humor to educate viewers on the gender gap in the technology industry. The video quickly went viral, fostering nearly half a million views on YouTube. Read all of the case studies on Convince & Convert.

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Kirsten Thompson

Sr. Content Creator

Kirsten Thompson has been blogging since 2010, sharing her passion for home decor, organization, and crafts with her ever-growing audience. Her blog has become her business, Sweet Tea LLC. She educates bloggers on the power of email marketing & blog strategy through webinars, digital products and coaching.