9 Great Influencer Marketing Infographics of 2016

December 21, 2016

Holly Pavlika

SVP, Marketing & Content at Collective Bias
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This year was a pretty epic year for influencer marketing. And as we look to 2017, it is clear that influencer marketing is here to stay and marketers are seeing the value it provides. From the most creative content, to the engagement it drives, to inspiration it delivers that has a direct impact on sales, influencer marketing has earned it’s seat at the table as a legitimate part of a marketer’s arsenal. Not only do people trust content from real people, the content influencers create comes with a built-in audience that is eager for more.

So, what is more fitting than a roundup of some of the best infographics highlighting the reasons why influencer marketing was this year’s darling of brands, agencies and retailers.

How to Do Influencer Marketing in the Digital Age [Business to Community]

Building Brand Loyalty through Stories that Matter

Top 10 Influencer Marketing Stats for 2016 [Mediakix]

The Official Roadmap for Influencer Marketing [Mediakix]

Influencer Marketing Strategy 101 [Flying Point Digital]

Is Influencer Marketing the Future of Marketing? [Shane Barker]

The Five Pillars of Influencer Marketing [Maximise Social Business]

The Impact of Influencer Marketing [Digital Strategy Consulting]

The Love & Loyalty of Moms

Tweet us @collectivebias your favorite infographics from this year!

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As 2016 comes to a close, we reflect back on some of the best influencer marketing content of the year.

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Holly Pavlika

SVP, Marketing & Content at Collective Bias

Holly oversees marketing and PR. Holly, also a blogger, founded MOMentumNation while serving as the Executive Creative Director and Managing Director at Big Fuel, a pure play social media agency. She is an award-winning creative marketing industry veteran who was recognized in 2012 by Klout as the “most influential agency person” and uses her voice for social good with 10X10 Educate Girls, Every Mother Counts, Global Poverty Project and the UN Foundation Shot@Life campaign.