The Weekly Bias: Targeting Pinterest Users as Holiday Shoppers

Kirsten Thompson

Sr. Content Creator
Share on LinkedInTweet about this on TwitterShare on FacebookPin on PinterestShare on Google+Email this to someonePrint this page

‘Tis the season for holiday shopping! We are less than one week away from Black Friday, which officially kicks off the holiday shopping season, and Pinterest has become a valuable resource for creating shopping list and for online holiday shopping. This week’s Weekly Bias showcases several influencers how have created highly pinnable, and highly shoppable content, perfect for brands targeting Pinterest users for holiday shopping.

Holiday Bake In The Fun with Walmart:

Pinterest users shop for more than tangible gifts on the platform. They shop for holiday baking ideas! Our influencers partnered with Walmart to share delicious ways to bake during the holiday season.

Pinterest users will spend 2x more than the general public this holiday season. Click To Tweet

3M Scotch Tape Holiday:

Of course shoppers want all their gifts to look as good on the outside as they are on the inside. Pinterest users search for wrapping paper ideas, and our influencers partnered with 3M Scotch Tape to share DIY gift wrap.

Starbucks Recipes with Giant Eagle:

According to Pinterest, 271 million Pinterest users search for holiday food and drink. Our influencers purchased Starbucks from Giant Eagle stores and created recipes perfect for holiday gatherings.

American Greetings Holiday:

With 67% of Pinterest users saying Pinterest plays an important role in their holiday shopping, greeting card companies are among the types of products users will be inspired by. Our influencers showcase American Greetings Holiday cards in creative ways.

For more on how your brand can capitalize on holiday traffic through Pinterest, be sure to check out this helpful infographic from Marketing Profs.

Share on LinkedInTweet about this on TwitterShare on FacebookPin on PinterestShare on Google+Email this to someonePrint this page

Kirsten Thompson

Sr. Content Creator

Kirsten Thompson has been blogging since 2010, sharing her passion for home decor, organization, and crafts with her ever-growing audience. Her blog has become her business, Sweet Tea LLC. She educates bloggers on the power of email marketing & blog strategy through webinars, digital products and coaching.