Online shopping is on the rise, with 51% of shoppers now buying online, so where does social media fit into the pictures? In this weeks’ Weekly Bias, we take a look into the latest in social media shopping.
Instagram has rolled out some incredibly powerful features lately for brands, including the “contact” button and Instagram for Business, allowing brands to see insights. Now, Instagram will allow its users to buy from brands directly through the app, shortening the time between inspiration and purchase. Read more about this upcoming feature on Tailwind.
Pinterest recently introduced a new video ad feature for all users, allowing these video ads to auto-play when Pinterest users scroll through their feed. According to a post on AdWeek, “55 percent of the platform’s users find or shop for products, and 75 percent of content consumed derives from businesses.” Pinterest users can upload video directly to their Pinterest account and it will appear in the feed along with the rest of the pins. Right now the videos only appear on mobile, but Pinterest plans to roll out the desktop version soon. Read more on AdWeek.
There are more than 1.79 billion Facebook users worldwide, and 38% of those users recommend brands that they “like” to other users. It only seems logical that Facebook allows those users to shop on the platform as well. Facebook recently launched Marketplace, the Facebook version of Craigslist, which allows users to buy and sell directly to one another. While Facebook doesn’t currently charge for this feature, they may do so in the future, but right now they simply want more people to use it. Read more on Recode.
According to a study by CeBit, “74 percent of consumers rely on social media to influence their purchasing decisions.” So how can brands tap into this heavily used consumer platform to increase sales? This article from AdWeek says one great way is to refer-to-gain discounts, encouraging social users to share with their friends to increase their own savings. Find out more on AdWeek.
Additional reading: The Weekly Bias: Holiday Influencer Marketing