Video content is becoming more the norm than ever before. This week’s Weekly Bias explores the latest in creative video content ideas across social platforms.
Facebook hasn’t hesitated to mimic Snapchat features after purchasing Instagram. They’re currently experimenting with more features, but this time directly on Facebook, and for now, only in Ireland. The new features include digital masks, which superimpose graphics over the users face, and Direct, which allows users to directly share these images with specific friends. And, just like Snapchat and Instagram Stories, these images disappear after 24 hours. Read more on CNet.
Influencers on YouTube now have the ability to check a box when publishing a sponsored piece of video content that will notify viewers that their video has been sponsored. This new feature comes in the wake of news that the FTC has been cracking down on influencers who don’t comply with regulations. Read more about how this new feature works on Lexology.
When was the last time you paused while scrolling through your Facebook feed to watch a recipe video? Buzzfeed’s Tasty videos have helped Buzzfeed become the authority on high-speed recipe videos. They are easy to digest (pun intended) and easy to share. This article on AdWeek breaks down the strategy behind Buzzfeed’s food brand and their viral video process.
Facebook continues to develop the technology behind Facebook Live videos, and more and more brands are embracing this medium to connect and engage with customers in a new way. Facebook Live is great for more than promotional content. Brands and businesses can use live video to educate, host interviews with influencers or brand representatives, or stream live product launches. This article from Convince & Convert breaks down 7 ways businesses can use Facebook Live.
Additional Reading: Longer Instagram Videos Mean More Engagement for Influencers